Marketing Mix Strategies for Enterprise Management in the 21st Century

This presentation provides an overview of managing enterprises in the 21st century, focusing on the critical role of the marketing mix. It defines marketing mix as a foundational model centered around the four Ps: product, price, place, and promotion, emphasizing its importance in a comprehensive marketing plan. The presentation highlights the place element, specifically app stores like Google Play and Amazon Appstore. It concludes that a well-crafted marketing mix is essential for enhancing an organization's profitability and productivity. The presentation references academic sources discussing technological revolution, innovation, and knowledge management in entrepreneurial universities.

Managing Enterprise in the 21st Century

Table of Content
 Introduction
 Marketing Mix
 Price element of marketing mix
 Conclusion
 References

Introduction
Management of a business organization involves several of activity is a
such as a supervision organization and coordination of business
resources and operations for the purpose of achieving the desired goals
and objectives. For the same purpose the business manager has a wide
range of responsibilities a and daily duties that they are required to
perform for the purpose of ensuring the overall health of the business
and its project.

Marketing Mix
Marketing mix is defined as a Foundation
model for the businesses historical e centred
around the four piece which include product,
price, place and promotion. In simple words
it can be defined as the multiple areas of
focus as a part of comprehensive marketing
plan.

Place Element of Marketing Mix
 App store
 Google play store
 Amazon Appstore

Conclusion
From the above presentation it has been concluded that
the marketing mix plays an important role in each and
every organisation for making the effective marketing
strategy is a which enhance the profitability and
productivity of the organisation. There are 4 or 7P's in the
marketing mix which include product, place, price,
promotion, people, process and Physical evidence

References
 Popkova, E.G. and Gulzat, K., 2019, May. Technological revolution in
the 21 st century: digital society vs. artificial intelligence. In Institute of
Scientific Communications Conference (pp. 339-345). Springer, Cham.
 Ensign, P.C. and Leupold, P., 2018, August. Grassroots opportunities for
innovation, technology, and entrepreneurship: Makerspaces in non-urban
communities. In 2018 Portland International Conference on
Management of Engineering and Technology (PICMET) (pp. 1-7). IEEE.
 Secundo, G., Ndou, V., Del Vecchio, P. and De Pascale, G., 2019.
Knowledge management in entrepreneurial universities: A structured
literature review and avenue for future research agenda. Management
Decision.