The Marketing Mix & 4Ps in Practice: Newcastle College Assignment

This assignment solution from Newcastle College focuses on the marketing mix, explaining its components: product, price, place, and promotion (the 4 P's). It emphasizes the importance of a balanced marketing mix for organizational success, highlighting that even excellent products can fail if priced incorrectly or poorly promoted. The assignment includes activities that require students to categorize marketing-related terms under the appropriate 'P' and to differentiate between goods and services offered in leisure and tourism contexts, such as identifying goods and services at a pop concert and in facilities like nightclubs, bowling alleys, and theme parks. The solution provides examples and frameworks for analyzing how businesses combine goods and services to create comprehensive customer experiences. Desklib is the perfect place to find this assignment and many others to assist students with their learning.

Jo Ridley Newcastle College
The Marketing Mix is one way at looking at an organisation's marketing activities.
It is like a snap shot (foto istantanea) of what the company is doing at this time.
The Marketing Mix is made up of 4 parts, which are known as the 4 P’s.
When we looked at the definition of marketing these 4 P’s came up as 4 key
words. Can you remember what they were?
Although each of these factors are important individually, it is the way in which
they are mixed which is crucial to an organisation’s success.
For example a company might have some excellent products on offer but the
price might be too high or the promotion is all wrong and customers don’t know
about it.
A company needs to ensure that it has a strong marketing mix, this means that
the company will;
 Provide a product that the customer wants
 Make sure that the customer can buy the product
 Charges a price that the customer will want to pay
 Promotes it effectively so that the customer knows about it
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Place
Price
Promotion
Product

ACTIVITY
The following words are all to do with the marketing mix. See if you can put the
in the right P.
Product Price Place Promotion
Quality
Design
Service
Brand Name
List Price
Surcharge
Discounts
Location Advertising
Press
Discounts
2
Brand Name List Price Location
Advertising Surcharge
Design Quality
Press
Discounts Services

3

Activity
Many leisure and tourism products are a combination of both goods and services.
Here are some of the things that you may expect to be provided at a pop concert
Which ones are goods and which ones are services? Circle the goods and
underline the services!
If we look at one of the most famous companies McDonalds it can be said that
the food and drink are the goods and the services are a place to eat and
children’s parties.
Complete the table below listing the goods and services you would expect to find
in the listed facilities. You can work in small groups.
Facility Goods Services
Nightclub Appetizers
Liquor and non-alcoholic
drinks
Live music
DJ booth
Dance floor areas
Bowling Alley Food and drinks
Pull tab tickets
General bowling
Videogames
Place for parties and
events
Live band music
Themepark Souvenirs
Food and drinks
Rides and games for
entertainment
Indoor and outdoor
activities
4
Exciting atmosphere
Programmes Seating Parking
Watching the concert Heating & Lighting
First Aid
Advice from staff
Merchan
dise Clear
signposts
Tickets
Refres
hments

Please upload it to the Assignment Section on the Leo.
Please do not send it to me by email.
Thanks,
Hai Yang
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