Marketing Mix Monitoring and Adjustment: A Comprehensive Analysis

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Monitor and
adjust the
marketing mix

Introduction
 Marketing mix is the suitable strategy
 Gain the competitive advantage
 Analyze the business environment or
the business market

Monitoring the
performance
 Identify potential markets
 Planned marketing budget
 Attain the target amount of sales

Implications of
altering components
 Reduction in the prices of products
 Reduction in the
higher profits
 Identification of
new target market

Budget requirements
 Reduction in the budget requirements
 Increase in huge expenses
 Negative impact can be created

Organizational
strategic objectives
 Hamper the overall organizational
development
 Change in the defined organizational
objectives &
business goals

Operational marketing
objectives
 Operations on weekly, daily or
monthly basis
 New developed plans & policies
 Previous working get stopped

Desired market
positioning
 Market position can get down
 Lose the competitive advantage
 Implement the effective measures for
maintaining the desired position

Conclusion
 Analysis & monitoring the process of marketing
mix
 Effective measures to enhance the negative
impact
 Enhance the operations of employees

References
 Sudlow, C., Gallacher, J., Allen, N., Beral, V., Burton, P.,
Danesh, J., Downey, P., Elliott, P., Green, J., Landray, M. and
Liu, B., 2015. UK biobank: an open access resource for
identifying the causes of a wide range of complex diseases of
middle and old age. PLoS medicine, 12(3), p.e1001779.
 Ball, R.D., Bertone, V., Carrazza, S., Deans, C.S., Del
Debbio, L., Forte, S., Guffanti, A., Hartland, N.P., Latorre,
J.I., Rojo, J. and Ubiali, M., 2015. Parton distributions for the
LHC Run II. Journal of High Energy Physics, 2015(4), p.40.
 Huang, R. and Sarigöllü, E., 2014. How brand awareness
relates to market outcome, brand equity, and the marketing
mix. In Fashion Branding and Consumer Behaviors (pp. 113-
132). Springer, New York, NY.