FY021 Introduction to Business Studies Report: Marketing Mix Analysis

This report analyzes the marketing mix of The Body Shop, focusing on its product offerings, pricing strategies, and promotional activities. The report examines the company's commitment to ethical sourcing, sustainability, and customer satisfaction. It highlights the unique features of Body Shop products, such as their recyclable packaging and cruelty-free formulations. The report also discusses the importance of marketing strategies in meeting customer needs and differentiating the product from competitors. The report references the role of HR, marketing, and finance functions within organizations. Additionally, it provides an understanding of collaborative working practices and the main factors, both internal and external, that affect the business.

`````
Introduction to Business Practice
Marketing mix
 Marketing mix constitute different areas of
focus as a part of marketing plan which are
commonly known as four P’s of marketing
visualize: product, price, place and promotion.
 They are set of activities carried out by the
organisation to meet its marketing objective
that is, to reach as much as possible to the
target audience or to promote their product or
services.
 Body Shop use this tactic to fulfil its vision
that is to sell cosmetic and beauty products
that are ethically sourced, contains natural
ingredients and cruelty free.
 One of the elements of marketing mix is
described below:
Product:
 An item that is offered by the company to
the target group is known as products, it can
be tangible and intangible in nature.
 The product offered by Body Shop must
satisfy the needs and wants of the customer
for which it has been created.
 Body Shop offers wide range of cosmetic,
skin care and beauty products including
perfumes.
 The idea behind was to provide the beauty
solutions to the customer which is chemical
free, not tested on animals and the sources
are obtained by means of ethically and
sustainability.
 Unique features of The Body Shop products
differentiate them form other rivalry firm.
 Additionally, company’s packaging and
labelling is unique in itself.
 The product comes in a plastic bottle which
bears a logo with green colour, which can be
easily recycled and are bio-degradable.
 The product offers maximum value to its
customer through quality, cost and their unique
features due to which product is adoptable
universally.
REFERENCES
Tidwell, A., 2017. The role of ‘diplomatic lobbying’in shaping
US foreign policy and its effects on the Australia–US
relationship. Australian Journal of International Affairs, 71(2),
pp.184-200.
Wang, Y., 2016. Australia-China relations post 1949: Sixty years
of trade and politics. Routledge.