Marketing Mix Analysis: Comparing Costa Coffee and Tesla Motors
VerifiedAdded on  2023/01/12
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Report
AI Summary
This report provides a comparative analysis of the marketing mix strategies employed by Costa Coffee and Tesla Motors. The analysis begins with an overview of Costa Coffee's product offerings, including coffee, tea, and other beverages, and examines their pricing strategy, which emphasizes product quality and brand value, often at a premium price point. The report also explores Costa Coffee's promotional activities, including their presence in coffee vending machines, and their competitive landscape with Starbucks and Cafe Coffee Day. The report then shifts its focus to Tesla Motors, examining their marketing mix, which includes viral marketing through videos, and their use of public relations, social media platforms, and sponsorship of events. The report also highlights Tesla's unique approach to promotion through their website, blogs, and referral programs. This report is an excellent resource for students studying marketing, providing real-world examples of how companies develop and implement their marketing strategies.