This report presents a comparative analysis of the marketing mix strategies employed by EasyJet and Aldi. The introduction defines the marketing mix, outlining its components (product, price, place, promotion, people, process, and physical evidence). The report then delves into EasyJet, examining its product offerings, competitive pricing, distribution channels, and promotional activities. It further explores the airline's focus on customer service, operational processes, and physical presence. Following this, the report analyzes Aldi's marketing mix, detailing its product range, pricing strategies, store locations, and promotional methods. It also discusses Aldi's approach to customer service, operational efficiencies, and physical store environment. The conclusion summarizes the key findings, highlighting the distinct approaches each company takes to satisfy customer needs and achieve its marketing objectives. The report references various marketing texts to support its analysis.
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