Marketing Mix Analysis of ASDA: A Comprehensive Report

This report provides an analysis of the marketing mix strategies employed by ASDA. It explores the use of various marketing tools and tactics, including email marketing, social media engagement, and promotional offers. The report highlights how ASDA utilizes these elements to promote its products and services, attract customers, and enhance their satisfaction. The analysis includes discussions on how ASDA leverages email campaigns to communicate with customers, utilizes social media platforms to showcase products and services, and implements discount offers to drive sales. The report also references academic sources to support the analysis and provides insights into the effectiveness of ASDA's marketing strategies within the retail sector.

MARKETING MIX
Marketing mix refers to tools, tactics and methods use to promote
and sell the product in the market by the brand. Marketing mix
includes 4P's Such as: price, product, promotion and place. Other
P's such as packaging, people, positioning and politics are also
included in marketing mix nowadays.
Emails: ASDA connects with customer through email by sending
messages to promote the product in the market. Company send
different offers to different people in order to generate sales volume
and influence customer through the emails. It also tries to directly
connect with the customer to get their feedback in order to make
necessary improvement for satisfaction of their needs.
REFERENCES
Books and journals
Grădinaru, C., Toma, S. G. and Marinescu, P., 2016. Marketing mix in
services. Ovidius” University Annals.
Hanaysha, J. R., 2017. An empirical examination of marketing mix elements and
customer perceived value in retail industry. Journal of Entrepreneurship
and Business, 5(2). pp.1-10.
Social media: Company has make best use of social media and
official website to attract maximum number of individuals as it has
post relevant image, videos of products and services so that
customers can be aware of its range, offers and price thus make right
decision to purchase.
Building relationship: Marketing manager of ASDA has also use of
build relationship to market its products and services to wide range of
customers. Company by delivering maximum value at minimum
price is able to enhance customer’s satisfaction level to great extent.
Promotion: ASDA promotes its product through many channels
in the market to achieve the target. Different channels of
promotions are online and offline methods which include emails,
social media marketing, mouth publicity or building strong
relationship with customers, discount offer etc to attract
customers.
Discount offer: ASDA is well known organisation for
providing high discount to customers in retail sector of
United Kingdom thus it contributed it adding more and
more people to the firm.