This report provides a comparative analysis of the marketing mix strategies employed by Head & Shoulders and Pantene, focusing on the 4Ps: product, price, place, and promotion. The analysis begins with an executive summary and introduction, then delves into the target markets of each brand, examining their segmentation strategies based on demographics, geography, and psychographics. The report explores product offerings, brand positioning, and the emotional connections each brand cultivates with consumers. Pricing strategies, including competitive and penetration pricing, are evaluated in the context of the FMCG market. Distribution channels, encompassing both online and offline presence, are examined to understand how each brand reaches its target audience. Finally, the report assesses the promotional activities of Head & Shoulders and Pantene, including advertising campaigns and their impact on brand recognition and consumer perception. The conclusion summarizes the effectiveness of each brand's marketing mix and suggests areas for improvement, emphasizing the importance of understanding consumer needs and market dynamics.