Travel and Tourism Marketing Mix for Hotel Accommodation Services

This online discussion post provides a comprehensive analysis of the marketing mix for hotel accommodation services. The discussion covers the four key elements: product, price, promotion, and place. The product section highlights the essential services and amenities a hotel should offer, including bar, restaurant, and sleeping services, as well as additional services like bathrobes, toiletries, coffee makers, and electronic appliances, with a focus on maintaining qualitative standards. The price section discusses pricing strategies, including room rates, seasonal adjustments, and package deals, emphasizing the importance of differential pricing to manage market competition and maximize profits. The promotion section emphasizes the use of various marketing strategies such as websites, advertising, publicity, personal selling, and digital marketing (search engine, email, social media) to attract a larger customer base, especially for a new business. The place section focuses on the importance of location, suggesting the Lake District as a prime location due to its appeal to tourists, to enhance customer convenience and increase profit. The post concludes by referencing relevant academic sources to support the analysis.

Online discussion

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Product....................................................................................................................................1
Price........................................................................................................................................1
Promotion...............................................................................................................................2
Place.......................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
The marketing mix is the tool that will define the different values of the business that will
use as the foundation of the business. In this the business have make the marketing mix by
making it customer centric by which focus will always incorporate on the customers (Chen,
2018). This report will include the marketing mix of the accommodation service of the hotel
provider and that is briefly explained below.
MAIN BODY
Product
There are some different products that get provided while the opening with the new hotel
that provides the accommodation services and in that there is a huge need to covers the basic
accommodation services. For this the hotel must provides the services of bar, restaurants, food
and beverages and the sleeping services as well (Cook, 2020). There is more necessary that the
basic need and requirement of the customer will get satisfied and for that the hotel must offer the
bathrobes and the other associate of bathroom services as like soap, shampoo etc. To cover the
room services the coffee maker, mattresses, bed sheets, trendy towel, electronic appliances as
like alarm clock, MP3 player. It is also be needed that adequate ventilation get maintained for
that humidifier is needed, key less room entry, desk phone call facility, robes and the pillow, hair
dryer and all the products and service be more qualitative.
Price
It will define the total cost that gets associated with the different services that was served
by the hotel in order to attract the larger number of customers. In this the hotel must have
provide the room facility $100 for to spend a night and for the full day $117 for the full day. But
the hotel must have modified price as per the demand and occupancy with that vary the prices
according to the seasons too. The hotel also provides the package prices and with that offer the
special discount to the customers by which they get attract with the services. In this the hotel
must have provide the differential pricing strategy by which have changes the prices as per the
demand of the market as there is a huge market competition thus that will also get managed and
ensure that they gain more profit by controlling the price as per need (Dube, 2018).
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Promotion
It is the marketing strategy through which the promotional activity will get performed
and with this the larger market will get target to get the attention of the larger number of people.
The hotel must manages the official websites that is more easy to get navigate that includes all
their services with the prices by which more customer will get attracted towards the hotel. As the
new business will get started thus the hotel must have use the advertisement, publicity, personal
selling and sales promotion by which people get to know more about their services with that
mouth to mouth promotion has been done that is more effective (Herianto, 2018). In addition to
this digital marketing has been done as like the search engine, email, Twitter, Facebook by which
easily have connect with the more people and grab the attention as well that is more helpful as in
the initial stage of the business.
Place
It will define the location that will be chosen by the business while opening the new hotel
the location will matter a lot. In this the hotel must get select the more suitable place as from
there it is easy to get connect with the customer. The location will play more important role in
the success and development of the hotel (Thabit, 2018). Thus the hotel must get opened in the
Lake District that is near the city centred by which it is more convenient for the customer to get
enjoyed the services. As Lake District as it is the area that that will covers with the national park
in the northwest of England and it is most popular destination of the vacation and have the
rugged mountain, market town thus it is most attractive place for the people and helpful to gain
more profit with better sales.
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REFERENCES
Books and Journals
Chen, B. and et. al., 2018. Fostering student engagement in online discussion through social
learning analytics. The Internet and Higher Education, 37, pp.21-30.
Cook, K.C. and Grant-Davis, K., 2020. Online education: Global questions, local answers.
Routledge.
Dube, A. and et. al., 2018. Monopsony in online labor markets (No. w24416). National Bureau
of Economic Research.
Herianto, N.H., 2018. Politeness strategies in anonymous online discussion.
Thabit, T. and Raewf, M., 2018. The evaluation of marketing mix elements: A case study.
International Journal of Social Sciences & Educational Studies, 4(4).
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