Comparative Analysis of Marketing Mix Strategies: Cadbury & Nestle

This report provides a comparative analysis of the marketing mix strategies employed by Cadbury and Nestle. The introduction highlights the importance of effective marketing strategies for business sustainability and profitability, emphasizing the role of market research in understanding consumer needs and competitive landscapes. The core of the report examines the marketing mix, including product, price, promotion, place, people, processes, and physical evidence, comparing how Cadbury and Nestle apply these principles. It details each element, providing specific examples of how each company structures its product offerings, pricing strategies, promotional activities, distribution channels, and customer service approaches. The report concludes by emphasizing the importance of this analysis for managerial decision-making, and the need for companies to consistently refine their marketing mix based on market research and analysis to enhance brand image and protect product innovations. The comparison highlights how both companies utilize the 7Ps of the marketing mix to create brand awareness and maintain a competitive edge in the market, through various tactics such as advertising and digital campaigns.

Marketing Concepts and
Internal Relations

Introduction
Effective strategies for future outcomes as well as profitability of organization is
necessary for business to sustain for longer period in market. In order to compete with
various business rivals in consumer market, organization adopt useful marketing
strategies to differentiate them with unique products or service leading to rise in sales
& profit margins (Hussein, 2018). First step of every strategy is proper a research on
that exactly are the requirement of consumers in industry as well as currently running
market trends being followed frequently. In reference with Cadbury, allocation of
useful information is gathered by marketing professionals through market research
helping them target actual customers. Also, it is important for organization to know
their competitors as well as identify various ways enterprise is using technology and
resources.

Marketing mix
In relation to Cadbury, managers have been using this effective
strategy to promote various products or introduce new product in
market economy. This strategy consist of key components that are
useful to have deep information about market functions. In relevance
with Selected Organization, set of appropriate actions are performed by
manager to supervise market mix functions that includes product, price,
promotion, place, people & physical evidences. Below is a detailed
representation of different approaches organization use while applying
marketing mix tools for productivity of business.

Comparison of different marketing mix
principles with respective organizations:
Principles Cadbury Nestle
Product Products are
manufactured by
organisation based on two
factors that are market
trend and consumer
requirement (Irshaidat and
Borgebund, 2021). In relation
with Cadbury, have
designed their products in
such a manner that it
attracts consumers and
retain potential one with
maintained quality
standards. Some of its
renowned products are
Dairy milk, Cadbury,
celebration packs etc.
This organisation's main
products are cereals, nestle
chocolates, coffee and dairy
goods etc. Products offered
by this firm provide
reasonable price of goods
targeting almost every form
of consumers belonging
form lower to higher class.
Evaluation of different
business tactics applied by
organisations to achieve
company objectives

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Price Price of commodity is
defined as actual cost of
product available for sale
in market. In context with
Cadbury,manger have
used different pricing
strategies to set
reasonable rate for
products. These include
price penetration,
skimming, categorisation
etc. as per quality &
packaging of product.
Since main target of
Nestle is to provide
affordable products to
every class group in
society.
Therefore,organisation
provide offers with such
as premium packages,
family packs etc. at
reasonable rates.

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Place Location of organisation is
important to determine as it
help manager know where
exactly product should be
delivered in marketplace. In
relation to Cadbury, location
of various stores is
established globally across
all regions accessible to
maximum people.
There are basically three
form of target markets that
Nestle focus upon (Johoran,
2019). These consist of
hypermarkets, general
stores, malls and
supermarkets etc. This
make people visiting
general stores of
supermarket chains for daily
goods get easy accessibility
to chosen firm goods in a
convenient way.

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Promotion This process have a major role
in showcasing organisation
products to consumers
unaware of company goods
with relevant details & their
use. So, Cadbury have been
investing in new areas of
promotions such as content
marketing, social media
promotions etc.
There are various effective TV
advertisements designed by
Nestle globally to reach up-to
target consumers across world.
There are also other form of
promotions such as ads in
newspapers, broadcasts , series
or television shows
sponsorships that help
organisation grow.

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Processes The process that organisation
follow to produce unique
goods consist of
manufacturing, production,
delivering and distribution
processes.
Nestle give after sale services
to its long term potential
consumers. This help them
retain consumers as well as
attract new ones with increase
satisfaction level widely.

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People Organisation have both
internal and external
stakeholders impacting
business environment at large.
In relation to Cadbury, internal
users are sales staff, managers,
leaders & employees. External
users are customers , suppliers
and investors of organisation
that affect overall
performances
Following organisation have
skilful employees in sales &
marketing department
responsible for taking
promotional activities of
company products or services.
Therefore, Nestle provide
training programs to existing
workforce preparing them to
adapt to dynamic environment
of marketing.

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Physical evidence This principle denotes that
chosen firm has a physical
appearance in market with
goodwill & reputation
amongst consumers at
marklertp0place. There are
various ways by which
Cadbury have been
safeguarding its products
identity image of company.
These consist of patents,
copyrights as well as
trademarks etc.
Quality of goods is main
purpose of respective firm.
Therefore organisation incur
costs on its packaging of
goods so that eatables don't
get damaged during
transportation. Hereby,
company have good
recognition in market
through its attractive
physical outlets, creative
Nestle posters etc. to build a
strong trustable relationship
with consumers globally.

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The above comparison between marketing mix principles adopted by different
companies is analysed so that manager take better decisions for future
plans (Kumar and Almoula, 2020). Moreover, Cadbury carry out business
operations in systematic manner by consistently following P's of
marketing mix. With help of market research and analysis on industry
functions, it is useful for manager to identify improvements required in
product to supply good quality to consumers at marketplace.

Evaluation of different business tactics applied by organisations to achieve company
objectives
Above marketing mix categorisation into seven P's signifies various ways in
which organisation create its brand image in market through use of
newspaper ads, attractive posters, social media and digital campaign. It
has been analysed that company can adopted different ways in which
chosen firm can improve their marketing functions. Physical evidences
help organisation protect their innovation in products differentiating them
form others in competition.