Strategic Marketing Mix: A Comprehensive Analysis of Marks & Spencer

This report provides a comprehensive analysis of Marks & Spencer's marketing mix, utilizing the 7Ps framework to evaluate the company's strategies and performance. It begins with an introduction to the marketing mix concept and Marks & Spencer's background, highlighting its market leadership in clothing, food, and home products in the UK. The analysis delves into each of the 7Ps: Product, discussing the variety of offerings; Price, examining the reasonable pricing strategy; Promotion, detailing the use of brand representatives and campaigns; Place, emphasizing the accessibility through offline and online channels; People, focusing on effective workforce management; Process, ensuring a smooth customer experience; and Physical Evidence, underscoring the company's brand presence and goodwill. The report concludes that by effectively using the marketing mix, Marks & Spencer can channel its efforts in the right direction and sustain its position in the competitive market, referencing academic sources to support its analysis.

Marketing Mix

Table of Content
 Introduction
 Main Body
• Product
• Price
• Promotion
• Place
• People
• Process
• Physical evidence
 Conclusion
 References

INTRODUCTION
Marketing mix is a marketing technique which
focuses on several important areas where a business
needs to focus in order to grow and promote its
products. There are 7 P’s that needs to be taken in
account in order to ensure that the business runs
smoothly and survive in this challenging market. For
this report, Marks & Spencer is considered which was
founded in 1884 in UK. Marks & Spencer is a market
leader in clothing, food and home products, they have
acquired significant market share in UK.

Product
This refers to the product or the services that the
organisation is providing to the customers, the base of
every business depends on the service or the product
that they are offering. In context of Marks & Spencer,
they offer a wide variety of clothing for men, women
and children. Their product list also includes home and
food products.

Price
Price is one of the crucial factor which decides the sales of
product, the pricing of the product should be realistic and
viable. In context of Marks & Spencer, they set very
reasonable price according to the quality of the products which
helps them in customer acquisition.

Promotion
This is an art of representing the brand in front of the
consumers through different sources. The company do
different campaigns when they come up with the new
products. A company can promote its product through
different techniques which will help them in making a good
position in market. In context of Marks & Spencer, they
promote their products by hiring brand representatives and
doing campaigns throughout the country.

Place
It refers to the place where the product is made,
advertised and then distributed. There should be less
place constraints, the product should be easily
available to the consumer. In context of Marks &
Spencer, they sell their products in offline stores and
on their online website. This gives the company a
competitive advantage as the consumer can purchase
their products without much difficulty.

People
This refers to the people who are associated with the
organisation in what so ever way. Effective management
of the workforce helps in maximizing the profitability and
customer experience. In context of Marks & Spencer, their
store manager do great optimisation of resources and come
up with techniques to interact with the customers. This
helps the company in increasing brand value and
acquisition of customer

Process
It refers to the activities that takes place while there is
an interaction between the organization and
consumer. The process starts when the customer
decides to purchase and continues until the purchase
gets established. In context of Marks & Spencer , the
marketing team ensures that the customer don't face
any problem while acquiring their products and
services.

Physical Evidence
This refers to how is the company's brand presence in the
market and their presence in the world. In context of Marks
& Spencer, they have their HQ in UK where they run their
operations and they have a goodwill in the market. This
increases the terms of trust between the organisation and the
customer

Conclusion
By using Marketing Mix, a company can channelize their efforts in the right direction as this covers
all the aspects of marketing principles and strategies. By making such strategy the organization can
sustain in this market for a longer period of time.

REFERENCES
Garusing Arachchige, J.J., 2002. Application of Marketing mix elements (4Ps) in the Library sector.
Jula, 7(1). pp.12-36.
Efanny, W., and et. al., 2018. The relationship between marketing mix and retailer-perceived brand
equity. IMP Journal.
Yun-sheng, W., 2001. Perfection and innovation of 4P marketing mix–How to evaluate 4P marketing
mix. Commercial Research. 5(6).