Elie Saab Marketing Mix Analysis: A Report on the Company's Strategy

This report provides an analysis of the marketing mix of Elie Saab, a luxury fashion brand. It examines the key components of the marketing mix, including product, promotion, pricing, and place. The report discusses the product offerings, the promotional strategies employed, the pricing strategies, and the distribution channels used by the company. The report also highlights how the company uses social media and advertising to promote its products and how it manages its presence in both local and global markets. The report also references the work of Burns and Dewhurst (2016), and Stead and Hastings (2018) to support the analysis. Overall, the report offers insights into the marketing strategies of Elie Saab, providing a comprehensive overview of its approach to the market.

Elie Saab
MARKETING MIX
Marketing mix is a combination of
factors that can be controlled by a
company to influence consumers to
purchase its products.
PRODUCT
Elie Saab used to offer the variety of the product in the women
clothing sector. The product offer by the Elie Saab used to be
of the top quality which helped the company in building the
good loyal customer in the market.
PRICE
Elie Saab used the penetration pricing
scheme to sell the product of the company
in the market. In this pricing scheme the
company used to keep the price of the
company product at the low rate in the
starting stage of the company and after
seeing the result of the market they used to
change the price of the company.
PROMOTION
Elie Saab used to use the
mixture of the promotional
tool to promote the product of
the company in the market.
Generally the company used
to use the social media
marketing as the good
amount of the user an be
attracted with the help of the
same. Also take the help of
the newspaper advertisement
to attract the eye of the
customer in the market. As
this help the company in
PLACE
Elie Saab used to sell the product of the
company in the local as well as in the
global market. The main work shop of
the company is situated in Lebanon. Also
the organization used to sell the product
with the help of the online store.
REFERENCE
Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan International Higher Education.
Stead, M. and Hastings, G., 2018. Advertising in the social marketing mix: getting the balance right. In Social Marketing
(pp. 29-43). Psychology Press.