Comparative Analysis of Cadbury and Coca-Cola's Marketing Strategies

Desklib provides past papers and solved assignments for students. This presentation analyzes Cadbury and Coca-Cola's marketing strategies.

Marketing Essentials

Table of Content
• Introduction
• Application of marketing mix in Cadbury
• Application of marketing mix in Coca-Cola
• Evaluating 7ps of marketing plan
• Conclusion

Introduction
• The following presentation focuses on how different
organisations apply the marketing mix to marketing
planning process by comparing marketing mix of
Cadbury and Coca-Cola.
• Evaluation of the different strategies applied by the
business organisation to achieve business
organisation is done.
• Further evaluation of 7ps of marketing plan in
Cadbury is done.

Application of marketing mix in
Cadbury
• Cadbury is a leading chocolate brand and provides
chocolates, candy and gums.
• Price of Cadbury is high but along with that it
provides quality product.
• Cadbury promotes it’s products on a huge scale
using social media, electronic media etc.
• Cadbury deals all over the world and it’s product are
available everywhere.

Application of marketing mix in Coca-
Cola
• Coca-Cola is a leading brand in beverages and
provides soft drinks, fruit drinks and energy drinks.
• Price of Coca-Cola vary according to demand but it
provides good quality product whatever maybe the
prices.
• Coca-Cola promotes it’s products using various
promotional and advertising strategies.
• Coca-Cola operates all over the world and it’s
product are available even in distant places.

Evaluating 7ps of marketing plan in
Cadbury
• Products of Cadbury meet the need and
requirements of the customers.
• Place of sales selected is close to customer and
where higher sales are gained.
• Price of the product is set according to demand and
market situations.
• Promotional strategies used help in educating
customer about the products
• Process used for production is cost effective.
• Packaging is made protective and attractive.
• People for the organisation are selected on the basis
of their skills and abilities.

Conclusion
• The following project provided a detail about the
use of marketing plan in various organisation and
how it helps in achieving organisational objectives.
• Marketing plan of Cadbury and Coca-Cola were
compared and an evaluation of 7ps of marketing
mix of Cadbury is done.

References
• Arini, N.S., Rowe, S.M. and Kirillov, R., Google Inc,
2014. Identifying the Target Audience for a Product
or Service. U.S. Patent Application 13/830,726.
• Ladas, S.D., Kamberoglou, D., Karamanolis, G.,
Vlachogiannakos, J. and Zouboulis‐Vafiadis, I., 2013.
Systematic review: Coca‐Cola can effectively
dissolve gastric phytobezoars as a first‐line
treatment. Alimentary pharmacology &
therapeutics, 37(2), pp.169-173.
• Okaro, S.C. and Okafor, G.O., 2013. Drivers of Audit
Failure in Nigeria-Evidence from Cadbury (Nigeria)
PLC. Research Journal of Finance and