Critical Evaluation and Marketing Mix for Eggfree Cake Box Expansion

This report provides a critical evaluation of the marketing mix for Eggfree Cake Box Limited, focusing on its expansion strategies within the UK and EU markets. The analysis delves into the application of the marketing mix elements: product, price, place, and promotion, to assess their effectiveness in achieving market penetration and growth. The report examines the company's approach to offering sugar-free cakes to health-conscious customers, the pricing strategies employed, the placement of the product, and promotional activities. It highlights the importance of the marketing mix in resource allocation and maximizing customer satisfaction, especially in the context of international market expansion. The report also discusses the benefits of franchising and the significance of market segmentation, targeting, and positioning for the company's success. The analysis concludes with recommendations based on the findings, emphasizing the importance of adapting to customer preferences and utilizing the marketing mix to achieve sustainable growth. The report includes references to relevant academic sources supporting the analysis.

Critical Evaluation and
Reflection Template

Critical Evaluation...........................................................................................................................3
Model, Framework or Theory to be critically evaluated.............................................................3
Diagram of Model, Framework or Theory..................................................................................3
RECOMENDATION AND OUTCOME........................................................................................5
Analyzing of outcome from various aspects...............................................................................5
Feedback of an overview.............................................................................................................6
References:......................................................................................................................................7

Critical Evaluation
Model, Framework or Theory to be critically evaluated
Marketing mix.
Diagram of Model, Framework or Theory
Critical Evaluation:
In this course work Marketing Mix is been used in order to expand Eggfree Cake Box Limited
within the market of UK and EU respectively. Also theory has been associated over describing
about aspect that is related to various aspects of expansion of market. Elements required for this
purpose has also been covered under the theory of marketing mix has to be organized. It makes
promotion possible in appropriate manner with product and services. Such tactics has been set of
actions which is important over marketing function within an organization. Under it there are
4P’s that has been covered and is required for evaluation within an organization. They are
product, price, place and promotion it is being applied in effective and appropriate manner.
Basically it talks about introducing of product in two market in which organization has decided
to enter. In order to gain perfect evaluation these factors are very important to be maintained.
Very first element is product that is being used as a strategy in which an organization is willing
to adopt specific offerings. Second element that has been explained is price it plays very
important role to the strategy which the company is willing to implement towards setting up the
price of the offering in regards to the market, competition and customer requirements. Third
element that us being used is based on promotion in which product is being promoted to increase
sales of product within the market. Fourth element that is being used is based on place it has and

very important impact on the product and expansion of business. Further these are being
explained in detail as:
Four P’s are explained below and they are:
Product: Product is that thing or an item which a company produces and provides to its
customers. As per the company that has been taken is offering sugar free cakes for its health
conscious customers and in return making them loyal towards the company for longer period of
time.
Price: This is considered to be as the cost that has been decided for the product which is being
sold by them and various factors are there which are required to be kept in mind before forming
price of a product. The company taken is selling sugar free cakes. This is an important factor for
the growth of the company because this helps in building of larger customer base and this is done
by offering low cost which is going to attract customer and make their rivals struggle in
establishing themselves in market. So, the company is going to become an bigger entity in
market.
Place: It is the geographical area in which a company has setup itself. This also an very import
factor that is responsible for growth of an organization in a manner that it offer those type of
commodities which the customer is required by providing both online and offline modes of
purchase. This makes them approachable it towards its customers. This plays an important role
by giving strong base to a company for establishment.
Promotion: This means promoting an product to sell it in market and establish a company
within a market this leads towards testing strategies of company in the market and also helps in
knowing preferences of customer this also promotes product of a company in the market. This
factor is important to be developed in an organization because its tendency of covering market. A
product can be promoted by a company in a manner that advertising can play an important role
and also through social media platform this can be done.
Marketing mix is very important tool which helps in ensuring that an organization is been
allocated with resources in effective manner. It also makes exploitation of resources reduced.
Main reason for the same is the efficiency and emphasizes that has been made over elements
responsible maximizing of satisfaction to be gained within the target market. Further expansion
of business in an international territory is not easy and involves huge amount of cost. In such
condition marketing mix helps in making appropriate decision over strategy which has to be
applied to gain cist benefits, making optimum utilization of resources. All this is going to make
organization invest in activities and resources that makes benefits to be attained form the area in
which business has to be expanded. For Eggfree Cake Box limited is going to be benefitted from
the theory in a way that coordination is going to increase, working should be implementing
towards marketing mix and makes positive competition in market. This would further ensure
flow of information within the company, as well as that with the external stakeholders quite
simultaneously.
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RECOMENDATION AND OUTCOME
I have learned from the above analysis that considering the targeting of market for
egg free cake box Limited is going to be very beneficial because they have selected
two very prominent country which is a large inters of population and is going to be
helpful to an company by helping them in increasing sales revenue and profit of the
company. Further I have learned that both the countries UK and China are
belonging to different continent which is going to make the company cover large
area of market and large customer base. Also it has been analysed by me financial
condition in both the both the countries is stable that is going make growth of the
company much faster. Also profit is going to be earned at higher rate. Also it is
important for the company to promote its products in attractive manner that is going
to attract customers is going to lead towards establishment of a stronger and larger
customer base.
Analyzing of outcome from various aspects
I have determined from the above discussion that companies that is offering an
customized and sugar free cake is useful for both the customers who are health
conscious and also to youngsters. In the present time many people are becoming
health conscious and regarding this they are majorly demanding for sugar free cakes
as eatable item. Also the company is going to achieve financial stability and culture
by targeting market in which it wish to expand itself and for this purpose it is
required to follow the following things and they are as follows:
Segmentation: For expansion of the business of product and services the company
needs to target youth a diabetic patients. This should be between the age group of 3
to 75. Also in terms of geographical area and demographic the company has to

consider developing and populated countries in terms of enhancing its sales and
profitability.
Targeting: As the company Eggs free is going to target young and diabetic
customers for enhancing of its sales and this is going to promote product of
prominent benefit which has helped in enhancing or improving of sales. As its
product to prominent benefits that is customised cake which attracts young
customers and sugar free feature which attract health conscious people.
Positioning: This is one of the most important element that is used to describe
condition of the company in the market by making its position better in those
countries where it has set-up its market.
Feedback of an overview
Upon analyzing about appropriate information it has been determined that egg cake
box Limited is going to adopt franchising for taking entry in the market this is
going to target countries and region which is going to help in establishing itself in
the market at faster rate. Also in relation to the company taken in this analysis has
to allow other party to sell its products and services in that area or region which is
going to help in building of brand name. It is going to promote positive growth of
an organization. As in modern time all the people has to think about their health
and wants product accordingly. So, this is considered to be most important and
strong point for the company to grow. From the above discussion this can be
analyzed that international marketing is very important for achieving success and
making growth of company possible. This has to be done with proper research of
product, culture that it is suitable for an organization or not. In relation with this the
above report franchise is considered in order to take entry in the market. Marketing
mix is considered to make modifications within the products and services.
According to the preferences of customers. Also in the end I have to say that to gain
sustainable growth an organization should use marketing mix for analysing all
conditions in market and place that has been used for setting of business.

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