This report provides a comprehensive analysis of Coca-Cola's marketing strategies. It begins with an introduction to marketing activities and their role in business success, using Coca-Cola as a case study. The report delves into Task 2, focusing on the 7Ps marketing mix (Product, Place, Price, Promotion, People, Processes, and Physical Evidence) and comparing Coca-Cola's application of the marketing mix to that of Nestle. The report highlights Coca-Cola's product portfolio, distribution channels, pricing strategies, promotional activities, human resource management, operational processes, and physical evidence. It then progresses to Task 3, where a basic marketing plan is developed and evaluated, including SMART goals and a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The analysis covers Coca-Cola's market position and competitive advantages within the beverage industry. The report concludes with an overview of the key findings and implications of the marketing strategies employed by Coca-Cola.
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