Marketing Essentials: Comparing Marketing Mixes of Beauty Brands

This report analyzes the marketing strategies of two beauty brands, Beauty Giant and By Sarah, focusing on their application of the marketing mix to achieve business objectives. The report provides a detailed comparison of the product, price, place, promotion, people, physical evidence, and process elements of the marketing mix for both brands. The analysis includes a comparison of pricing strategies, distribution channels, promotional activities, and customer service approaches. Furthermore, the report produces and evaluates a basic marketing plan for Beauty Giant, which is planning to launch a new anti-aging cream, "Forever Young." The marketing plan includes an executive summary, company overview, goals, USP, forecasting methods, and a PESTLE analysis to assess the external market situation. The report highlights how marketing functions interrelate with other functions in a modern organization and emphasizes the importance of marketing in creating brand value, building relationships, and adapting to competitive market dynamics. The report provides a valuable insight into the marketing strategies within the beauty industry.

Marketing Essentials TASK
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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 2............................................................................................................................................1
Comparing the ways in which different organization apply the marketing mix to the marketing
planning to achieve the business objectives................................................................................1
Produce and evaluate a basic marketing plan for an organization..............................................4
Marketing Plan............................................................................................................................4
CONCLUSION................................................................................................................................7
References........................................................................................................................................8

INTRODUCTION
Marketing essential is the crucial tool in the modern business organization which
involves the deep understanding of marketplace demands of consumers, building profitable
relations, customer driven market strategy and provide quality among the customers. Present
study will be base on Marketing Essentials that will be base on Beauty Giant which will be
planning to launch the “Forever Young”. Therefore, the study will further explain about the
marketing function and evaluate the key elements of the marketing function and how they
interrelate with other functions in a modern organization.
TASK 2
Comparing the ways in which different organization apply the marketing mix to the marketing
planning to achieve the business objectives.
Marketing mix is a social arrangement that allows buyers to discover the new activities
undertaken by the firm to relate profitability to its market. In modern business environment, the
level of competition is become higher due to trends and technologies (Baker, 2016). It has been
analysed that, in modern business environment the role of marketing is integrating of the needs
and wants of the organization functions like production, R&D, finance, personnel etc.
Marketing mix is the business oriented method to discover the new emerging market
growth and factor effective functions to discover the new learning opportunity and task. Role of
marketing is very valuable in order to promote the branding and company aims and objectives.
One of the most prominent aspect of the marketing is to determine the better opportunity and
task. Competition is everywhere and sometimes its only the good communication strategy which
makes the brand stands out of the rest. However, it has been analysed that marketing is essential
for effective communication, it is effective for building relationship, maintaining the company
reputation all such task has been fulfilled by the marketing process or activities (Chernev and
Blair, 2015).
Marketing business relationship is depends on the effective target marketing opportunity
and goals. Today's modern business environment without the help of marketing, Company
cannot handle the level of competition present in the market. It discovers and reached an all-time
high to a point where the only difference in most of the cases is not a product feature but how it
is communicated to the user. Marketing can easily meet out the customer needs and wants prior
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to the organization goals and objectives. Creating a Brand The role of marketing in modern
organization is to create the company brand value in the market (The importance of Marketing in
Today's world 2018). Such as Marketing is the supporting element for Beauty Giant that
encourages the sales of the product, because brand reputation is the most essential that delivers
the better goals and opportunity and also discover the new emerging market growth.
Here, the study will compare the two beauty brands that might be competed with each
other how they apply the Marketing mix to their product or services.
Marketing Mix Beauty Giant By Sarah
Product Beauty Giant is the brand which
known for its unique product or
services. Company offering
different product or services in
the market that discover the better
opportunity and task. To meet the
better opportunity and task.
Beauty Giant offers Beauty
Creams, Oil. Company is known
for its innovation that brings the
business into higher level
(Evangelou, 2019).
By Sarah is the another brand of
cosmetic situated in London. It also
offers good quality of product or
services such as beauty oils, Organic
oil, Face pack, Green facial pack,
Price Price is the most important
element that discover the new
management targets that
maintained the demand of
product or services. Company set
the low skimming price strategy
to compete with competitive
market.
Price is the another fact and results that
grow the business and make the better
results in terms of management goals.
Apart from that, For example :
Organic facial oil price is £2.95, Green
Clay Cleansing Balm is of £29.50.
However, It has been analysed that the
prices of the brand is not as much high
as compare to other brands. But on the
same side as according to the product
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or services Brand maintained the
results accordingly.
Place Place is the mix where the
company offer their product or
services to the end consumers.
Beauty giants has 50 stores across
the UK. Also, it maintained the
connection with retailers,
distributors and sales agents.
Place is the essential element that
company should need to follow. In
order to provide product or services to
the end consumers. By Sarah, it is
required to be authenticated and
building the best required channel.
This brand avail the service of home
delivery and also provide parcel
services to across the world.
Promotion Promotion refers the product to
the next level. The promotional
strategy that Beauty Giant adopts
are discount, promotional gifts,
free samples and online
advertisements (Kotler and et.al.,
2015).
Promotional strategies apply by the By
Sarah are advertisements, Fashion
magazines, newspapers articles etc.
People People refer to the employees
whose working within the Beauty
Giant and work for the company
profit. It helps to promote the
business goals and presenting the
target opportunity and task.
People working in By Sarah is very
innovative and creative towards the
work that makes the business more
productive and essential work into
more effective manner.
Physical evidence Physical evidence is the optimize
the process of communication.
However, the main purpose of
this marketing mix is to discover
the new elegant packaging style
Physical evidence process adopted by
the brand is transportation for the home
delivery process.
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of products to attract customers.
Process Process includes the procedure
through company passes the
commodity to end consumers.
However, in order to gain this
marketing strategy company
ensures the quality way to
transport their products through
safe transport in good condition
of goods (Lovelock and
Patterson, 2015).
Process is the method that disclosure
and developing effective goals to
generate the higher opportunity and
gained.
Produce and evaluate a basic marketing plan for an organization.
Product Development this is the another role of marketing which they performed within
the organization with the help of developing new marketing plan with new launching product or
services. Beauty Giant will plan to launch “Forever Young” anti ageing cream for women. The
foremost activity of marketing is to promote the brand name across the world. Through 4P's
marketing company can promote its brand through different aspect Communication In modern
business environment marketing helpful to communicate and adopt the effective strategy.
Through business can easily meet out the business objectives to be more effective and learning
experience results. Building Relationship In modern business environment Marketing also play a
most crucial part within the organization that controls the business objectives in order to keep the
effective business relationship environment (Luthra and et.al., 2017). Importance of Market
Research, The foremost function of marketing is to research the market trending opportunity that
builds up the leading opportunity and gain to discover the new opportunity and task to build-up
the better opportunity and task. It is the key responsibility of marketing department of Beauty
Giant to discover the new opportunity from the market that efficiently fulfils the better and
growth for the business development. Internal or External Product Development, Marketing
department work for development the innovative product or services or also initiate the new
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target opportunity to make the better understand the chance. Marketing manager is more towards
making the best outcome goals and initiate the better understanding and growth.
Marketing Plan
Executive Summary
Marketing plan is the process to accelerate the business into new level that makes the
good difference in between the process to generate the new long-lasting opportunity and gained.
Marketing plan is the most important business criteria that accelerate the business opportunity to
bring the most effective and learning out goals (Maskell, Baggaley and Grasso, 2017). Present
marketing plan has been based on “Forever Young” where the beauty Giant explore the new
business opportunity. On the other side it explores the business opportunity and gained.
Company Overview
Beauty Giant is a cosmetic business selling company that has approx 50 stores in UK all
over the UK. Soon the company will come to the market with an innovative totally different
product or services. Forever Young is the new product launching by the company that accelerate
the business profitability ratio.
Purpose/Goals
Beauty Giant is the cosmetic beauty company that aim is to offer quality standard product
or services.
USP Unique Selling Preposition
Unique features and characteristics of the business has always make company different
from other brands. Beauty Giant unique selling feature its product quality and its process of
innovation in the market (Mishra and Modi, 2016). Company has always come up with new
products.
Forecasting
In order to forecast the business environment Beauty Giant can opt the methods such as
Qualitative forecasting, Quantitative Forecasting, The Average approach, The Naive Approach,
all such methods and methods can helpful to measure the future outcomes.
Qualitative forecasting is the method which is based on opinion and judgement of
experts, employees and customers. On the other side, Quantitative forecasting can help to
identify the accurate past data available to predict the probability of future events.
Market Situation
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PESTLE Analysis (External Market analysis)
Political: Political factor of the environment is highly affected the business activity that
influence the business opportunity and development task results (Noe and et.al., 2017). In order
to launch the new product company has to ensure the political environment otherwise it gives the
negative impact on the overall business outcomes. For example: Beauty Giant should need to
imply the Personal Care Product Safety act in order to safe the business from political legal
interferences.
Economical: Economic factor affected by the market conditions which has been
changing continuous. Recession, low economic stability all such factors change the product
demand or supply (Rowley, 2016). So in order to make the plan, Beauty Giant has to focus on
such factors.
Social: Social factor direct affect the brand loyalty, company image and its product
quality sustained the business popularity within the business. Due to not following the customer
demand and needs it will impact the company good image.
Technological: Technological factor can motivate business into direct or indirect
manner. It motivates the business and also try to generate new changes in the business
environment. Beauty Giant can take help from such opportunities and can give better product or
services.
Legal: Legal implications and new changes in policy development can influence the
business functions. Beauty Giant should have to imply the all imposed regulations to make the
business image more popular.
Environmental: Beauty companies has always focusing on the green projects that
protects the external environment. Beauty Giant also should need to motivate ozone-friendly
environment (Smith and Wong, eds., 2016).
SWOT analysis (Internal Analysis)
Strength
 Beauty Giant maintained the proper
environment within the organization
that motivate the better environment.
 It offers the fewer prices of product
than others.
Weaknesses
 Limited resources are available.
 Lack of innovative and processional
employees.
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 High employee retention (Zikmund and
et.al., 2017).
Opportunity
 Focus on reviews and feedback
 Market launch & expansion.
Threat
 Dynamic business environment
 Government and legal interferences.
Measurement and control
This is the last option or process to reviewing weather the marketing plan is implemented
or not. All such monitoring process is for just to make sure the possibilities of success.
Monitoring techniques are the helpful tool that makes the business environment more
challenging (Stark, 2015). Besides, that Beauty Giant can motivate its environment by applying
the different controlling methods such as 360 degree evaluation process, Total quality
management, performance review techniques all such methods can helpful to the company to
evaluate the best development for the company success.
CONCLUSION
On the basis of above report it has been analysed that the marketing strategies are the
powerful charges that company needs to perform. Along with that, it controls the basic purpose
of the organization that controls the uncertainty situations. However, the above study also
described about the marketing mix strategies company implemented in the business. Besides,
company also makes the business more challenging and developing. Study also described the
marketing plan based on new product that makes the business more profitable.
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REFERENCES
Books and Journals
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market economy. CRC Press.
Kotler, P. and et.al., 2015. Marketing. Pearson Higher Education AU.
Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia.
Luthra, S. and et.al., 2017. An integrated framework for sustainable supplier selection and
evaluation in supply chains. Journal of Cleaner Production, 140, pp.1686-1698.
Maskell, B. H., Baggaley, B. and Grasso, L., 2017. Practical lean accounting: a proven system
for measuring and managing the lean enterprise. Productivity Press.
Mishra, S. and Modi, S. B., 2016. Corporate social responsibility and shareholder wealth: The
role of marketing capability. Journal of Marketing, 80(1), pp.26-46.
Noe, R. A. and et.al., 2017. Human resource management: Gaining a competitive advantage.
New York, NY: McGraw-Hill Education.
Rowley, J., 2016. Information marketing. Routledge.
Smith, L. C. and Wong, M. A. eds., 2016. Reference and Information Services: An Introduction:
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Stark, J., 2015. Product lifecycle management. In Product lifecycle management (Volume 1) (pp.
1-29). Springer, Cham.
Zikmund, W. G. and et.al., 2017. Marketing Research: Asia-Pacific Edition. Cengage AU.
Online
The importance of Marketing in Today's world. 2018. [Online]. Available
through :<https://www.feedough.com/importance-of-marketing/>.
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