Detailed Comparison: Marketing Mix Strategies of Amazon and Walmart

This report offers a comparative analysis of the marketing mixes of Amazon and Walmart, two major players in the retail and e-commerce industries. It examines the application of the 7Ps of marketing – place, price, product, promotion, people, and process – for each company. The report highlights how Amazon, primarily an e-commerce giant, and Walmart, with its extensive physical store presence, utilize these elements to achieve their business objectives. It explores their pricing strategies, product offerings, promotional activities, customer service approaches, and operational processes. The conclusion summarizes the key differences and similarities in their marketing strategies, providing insights into how each company leverages the marketing mix to gain a competitive advantage. The report also includes references to relevant marketing literature and academic research, offering a comprehensive understanding of the subject matter.

MARKETING
ESSENTIALS

TABLE OF CONTENT
• Introduction
• Comparison of marketing mix between Amazon and Walmart
• Conclusion
• References

INTRODUCTION
• Marketing is an important channel and bottom line for all the
companies to earn money and to attain the end goal of the
company.
• In this report a company called Amazon has been discussed.
• Amazon is multinational technology company which operates in
e-commerce market and deals in retail products, electronic
product, books, clothing, accessories, and technology.
• In this report comparison of marketing mix between Walmart
and Amazon has been discussed.

COMPARISON BETWEEN 7P'S OF DIFFERENT
ORGANISATION
7 p’s Amazon Walmart
Place • Amazon don't have so many physical
stores as the company operates in e-
commerce market.
• But now Amazon is targeting physical
market as well for that it has opened a
physical book store in which students can
order books online and can pick up the
delivery from the physical store so that
they can save the shipping charges.
• Walmart has adopted different strategies as
compared to Amazon. Walmart has the largest
chain of online stores specially in US and
other countries, and now the company is
entering into the e-commerce market.
• For that Walmart did tie-up and merger with
different e-commerce companies of different
countries.

CONT..
7 P's Amazon Walmart
Price • Amazon uses cost leadership style in
their pricing strategies, so the company
can offer most of the products at lower
prices as compared to other
competitors.
• The another reason behind this pricing
strategy is that Amazon generates
revenue on seasonal basis.
• In the establishing phase of Walmart, they
have adapted lower pricing strategies to
earn market share but now when the
company has large customer base so the
company is using competitive pricing to
beat the other players of the market.

CONT...
7 P's Amazon Walmart
Product • Amazon deals in each and
every product of all categorise
whether it is clothing,
accessories, electronics etc.
and offers them through their
website.
• Walmart also offers different
product such as beauty, jewellery,
toys, food etc.
• but it sales these products online
and through physical stores as
well.

CONT.…
7 P's Amazon Walmart
Promotion • Amazon uses social media
and e-mail marketing for
the promotion of their
product. They also
emphasis on providing
advertisement on
television, newspaper and
magazine.
• The main reason the
popularity of Walmart is the
philosophy of everyday lower
price which generates
customer base for the
company.

CONT.…
7 P's Amazon Walmart
People In case of Amazon people are those persons
who bring the products of Amazon in the
hands of customer. So all the person and
individuals who involve in the process of
delivering the products to its destination
known as people..
Walmart consider themselves a people focused
brand and invest huge amount for the training
and development of their employees. So all the
employees who works in the physical store and
in supply chain falls under the category of
people in Walmart.

CONT..
7 P's Amazon Walmart
Process • Amazon has strong presence in e-
commerce market.
• So the process they used is firstly they
identify the client and their selected
address after that amazon checks the
payment option and confirm the order
of customer after this entire process
customer receives an e-mail about their
goods and products.
Walmart is trying to make shopping easy and
convenient for the customer therefore they are
investing in technology and distribution network
for their e-commerce platform so the customer get
the delivery of their product earlier.

CONCLUSION
• After analysing the report it can be concluded that, this report provides
comparison of marketing mix between two different companies, who deals
in similar products.
• How the company can take benefits from the marketing mix to achieve
their business goal.
• After analysing the market mix company can get to know at which place
they are lagging behind from its competitors and how many efforts they
have to put more to stay competitive in the market.

REFERENCES
• Kotler, P., 2021. Marketing 4.0 do tradicional ao digital.
• Blut and et.al, 2018. Testing retail marketing-mix effects on patronage: A meta-analysis. Journal
of Retailing. 94(2). pp.113-135.
• Othman and et.al, 2019. The influences of service marketing mix on customer loyalty towards
Umrah travel agents: Evidence from Malaysia. Management Science Letters. 9(6). pp.865-876.
• Maita, C.C., 2018. An Exploratory Study on Consumer Perceptions of Amazon Echo, Alexa, and
Smart Speakers(Doctoral dissertation, Appalachian State University).