A Comparative Analysis of Marketing Mix: Coca-Cola and PepsiCo

This report provides a comparative analysis of the marketing strategies employed by Coca-Cola and PepsiCo, focusing on the key elements of the marketing mix. It examines their product offerings, including brands like Coca-Cola, Sprite, Fanta, and PepsiCo's beverage and snack products. The report analyzes the pricing strategies, highlighting the use of economic pricing. It explores the promotional activities, particularly the use of social media. The distribution channels are examined, including both online and offline methods. The report also considers the 'people' aspect, emphasizing the importance of skilled employees and training. Finally, it touches on physical evidence, such as promotional items and branding efforts. This analysis offers insights into how these two major companies approach marketing to reach and influence consumers.

Marketing essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
Marketing mix ............................................................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION
Marketing mix is the combination of factors which can be controlled by the company in
order to influences customers to purchase its products. This infographic will shows comparison
between coca cola and Pepsi co. This will includes product, price, place, promotion, people,
process and physical evidence.
Marketing mix
Product:
Coca cola is the most leading brand at worldwide. The products of coca cola are Sprite,
Fanta, Diet coke and coca cola zero. On the other side, products of Pepsi co is to beverage
products, Savory food snake.
Price:
The price is the main strategy which is help to attract more customers towards company
in effective manner. Company is use economy pricing strategy for sets price of their product. On
the other side, Pepsi co is also use the economic pricing strategy for their products. With the help
of this product company is got the lower rate of product.
Promotion:
The promotion is main strategy to give information to customers about product. Both
companies are use social media for promote products at market place.
Place:
Coca cola company is use beverage distribution channel online and offline. Other hand,
Pepsi co use on offline services like near office and colleges.
Process:
Coca cola company have process to taking orders with people online. At their they take
order and deliver products to others. Other hand, Pepsi co is in the process of removing high
fructose corn syrup form both traditional.
People:
Both companies have skill-able and talented employees for proper work process. They
provide training and development to their employees for work.
Physical evidence:
For physical evidence coca cola company is provide caps, pen to their customer. Other
hand, Pepsi co gives name tag to their customer for best physical evidence.