This report provides a detailed analysis of the marketing mix employed by Unilever for its Dove and Sure deodorant brands. The report examines the 4Ps of marketing: product, price, place, and promotion, and how these elements are applied to target specific consumer segments. It explores the product characteristics of Dove and Sure, including their formulations, target demographics, and brand positioning. The pricing strategies, including premium, competitive, and value-based pricing, are discussed in relation to market conditions and competitor actions. The distribution channels, encompassing supermarkets, hypermarkets, and online platforms, are analyzed to understand the brands' reach. Furthermore, the report investigates the promotional activities, such as advertising, brand ambassadorship, and social media campaigns, employed to create brand awareness and loyalty. The conclusion summarizes the key findings and emphasizes the importance of the marketing mix in achieving company objectives and customer retention. The report references various academic sources to support its analysis.
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