Marketing Essentials: EasyJet and Toyota Marketing Mix Analysis

This report provides an analysis of the marketing strategies employed by EasyJet and Toyota, focusing on the application of the marketing mix, also known as the 7Ps: product, price, place, promotion, people, process, and physical evidence. The report begins with an introduction to the concept of marketing and its significance in business, highlighting its role in achieving competitiveness, increasing sales, and facilitating planning and decision-making. It then delves into the marketing mix, explaining each of the 7Ps and how they are utilized by EasyJet and Toyota. For EasyJet, the report examines its product offerings, pricing strategies, distribution channels, promotional activities, employee management, operational processes, and physical evidence. Similarly, the analysis of Toyota covers its product range, pricing, distribution through dealerships, promotional efforts, workforce management, manufacturing processes, and brand identity. The conclusion summarizes the importance of marketing in driving organizational success and highlights the distinct approaches of EasyJet and Toyota in applying the marketing mix to their respective businesses.

Marketing Essentials

Contents
 Introduction
 Activity 1- Marketing mix of Easy Jet
 Activity 2- Marketing mix of Toyota
 Conclusion
 References

Introduction
The concept of the marketing was contracted which gave importance
to buying and selling activities within the preview of marketing.
Marketing starts with the determining consumer wants and ends with
satisfy those wants. The marketing is the crucial concept in the
business which helps in selling and promoting the product or service
for accomplishing competitiveness from the competitors. It increases
sales and profit, planning and decision-making of the organization.

Marketing mix
The marketing mix refers to a tool
or set of actions that is used by the
business for achieving the
marketing objective in the target
market. The marketing mix is the
mixture of 4p’s involving product,
price, place and promotion. The
three elements are also included
people, process and physical
evidence which are also known as
7Ps of marketing mix.

About Easy Jet
Easy Jet it is a British
multinational airline group
operating domestic and
international schedule service
more than 1000 routes over 30
countries. The airline headquarter
is located at London Luton
airport. It was established in 1995
by John Barton. The current CEO
is Johan Lundgren. It is a parent
company of Easy Group. It is a
low-cost airline group listed on
London stock exchange.

Marketing mix of Easy Jet
 Product- Easy jet offers comfortable services and safe air travel
options at economic charges to the large number of passengers. It has
immense network connectivity of airport which captures a large
market share by providing premium customer service.
 Price- It makes the use of competitive pricing strategy as it is a low
cost airline. With the modernization the cost is reduced of fuel and
aircraft maintenance cost which provides convenience to the
customers. To stay competitive premium services are offered at
lower rate.

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 Place- Easy Jet has an excellent website design which makes the
customers attractive helps in checking prices, booking of tickets. It is
connected globally to the customers by adopting new technologies
and innovations continuously. The design of website involves
foreign language for attracting more customers.
 Promotion- Easy Jet has partnership with numerous travels and
tourist website for increasing customer base which acts as a medium
of marketing. With special discounts customized emails are sent
regular to the customers for encouraging company to provide
premium service.

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 People- The cabin crew and pilots are very professional and friendly
of Easy Jet as they have been given extensive training and
recruitment programs for making themselves prepared for jobs. It
employees over 15000 people. The employees are professional in
handling customer relationship management by identifying the
changing needs of customers.
 Process- Through customer service Easy Jet integrates offline and
online mediums which identify the area of services for improvement
so that complete and satisfied experience can be delivered to the
customers.

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 Physical evidence- The physical evidence of the Easy Jet is
pleasant, user friendly having recognizable logo with nice color and
design. The administrative cost is reduced of the Easy Jet and gained
sustainability by providing online booking of the flights to the
passengers.

About Toyota
The Toyota is multinational
Japanese automotive
manufacturing company in
Japan. The company headquarter
is situated in Toyota, Aichi,
Japan. It was founded in 28
August, 1937 by Kiichiro
Toyoda. The products provided
are automobiles, luxury and
commercial vehicles, engines,
robots etc. the services are
banking, leasing and financing
serving area to worldwide.

Marketing mix of Toyota
 Product- The products in which Toyota deals are automobiles,
Lexus automobiles, accessories, welcab series, spare parts and
marine products. It provides efficient with high quality vehicles.
 Price- It sells affordable, comfortable and fuel-efficient vehicles by
offering comfort and luxury. The people’s purchasing power is
reflected. For entering into a market the company makes the clear
understanding by determining the product and pricing they want to
sell. The majority of buyers wish to buy cheaper models.

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 Place- The cars are distributed through dealerships. Retailers are also
considered as part of the company as they mostly buy and sell
accessories and spare parts. In dealership majority auto sales happen.
 Promotion – The Toyota is highly recognized brand in terms of
promotion which goes all out and wins. The company constantly
devises and executes various promotional strategies for product sell.
For promoting product it makes the use of ‘Toyota messages’.