Final Research Report: Marketing Mix of Organization X in Education

This comprehensive research report investigates the marketing mix of Organization X, a vocational education provider, within the context of a rapidly changing education market. The study examines the key components of the marketing mix – product, price, place, and promotion – and their impact on the organization's performance. The research employs a mixed-methods approach, incorporating both qualitative and quantitative data collection from a sample of students. The report includes a detailed analysis of the data, presenting findings on student perceptions of pricing, location, marketing materials, and the overall value proposition of Organization X. The study identifies key factors influencing student enrollment decisions and provides recommendations for improving marketing strategies, particularly in the areas of promotion and pricing, to enhance the organization's competitiveness and performance within the evolving educational landscape. The report also includes a literature review, methodology section, and appendices with survey data and tables.