BSBMKG502B - Establish and Adjust Marketing Mix: Braaap Report

This report provides a comprehensive analysis of the marketing mix for the Braaap motorcycle organization. It begins with an introduction to the company and its market, followed by an in-depth examination of each element of the marketing mix: product (various motorcycle models), price (pricing strategies), place (Australian market focus), and promotion (sponsorships and promotional campaigns). The report then discusses the importance of monitoring and adjusting the marketing mix through KPIs, inventory management, and customer satisfaction. It also addresses culturally appropriate communication skills, literacy skills for market analysis, and skills for interpreting test results and managing marketing budgets. The conclusion emphasizes the company's objective to provide innovative products and achieve customer satisfaction through a well-defined marketing mix. The report references relevant marketing literature and includes an assessment task based on the provided assignment brief.

Establish and adjust the
marketing mix
Braaap organization

Introduction
• The elements of the marketing mix of the
company Braaap Organization will be elaborated.
• Braaap Organization deals in the motorcycle
company and was founded in Launceston
Tasmania.
• The importance and impact of marketing mix will
be enhanced and monitored to evaluate the
performance.

Marketing mix for a specific market
• The targeted market are the one who is
interested in the motorcycles and are passionate
about them.
• The products of motorcycles have different
features and key specifications to attract the
people.
• The company offers reasonable prices to gain
more profits at an initial level of selling
motorcycles.
• The promotional activities include sponsorship to
attract the customers.

Component of the marketing mix
• Product: The Company Braaap organization
offers the products a wide range of products.
They offer different bikes such as different bikes
for road, dirt and youth. There are several
products like Café Racer, MOTO3, MX-125F, MX2,
MXA-135, etc.
• Price: The price of these products range as per
their specification and characteristics. Generally,
the company offers the high prices of these
products as they are providing the new
specification of the product.

To be Continued…
• Place: The Company has its shops in the Australian market
so they have targeted the Australian people only. The major
market of the company is in Launceston. Tasmania it was
founded over there.
• Promotion: There are several methods of promotion
through which the company can attract a wide range of
customers. The company has done the sponsorship and
organizes the promotional campaign so that the loyalty of
the customers can be attained.

Monitoring and adjusting of the marketing mix
• The KPI’s are the best source to maintain the
process of the products and services so the
company has used this method.
• The flow of goods is included in inventory
management which the company has good in
terms of stock items.
• Customer satisfaction is essential for managing
the overall performance which is also good in the
market.

Culturally appropriate communication skills
relate to diverse backgrounds
• The company has maintain the normal value to
communicate with the diversified people.
• The instruction in the market are priorities to
culturally relate with the market.
• The communication done by the company is
clear, short, slow and even maintained the
normal volume.

Literacy skills needed to
analyse market information
• The skills of engineering is needed in the
motorcycles to understand the diversified
products.
• The computer technology skills is required to
attain the market information.
• The research and critical thinking is also needed
to valuate the information of the market.

Skills to interpret test results and to manage marketing
budgets
• The KPIs are used to evaluate the results and
analyze the marketing budgets.
• The skills of SMART objectives are needed to
manage the marketing budget sin the effective
manner.
• By making the proper marketing plan and
monitoring the performance the test results can
be interrupted.

Conclusion
• The main objective of the Braap organization is to
provide better innovative products to the
customers to attain customer satisfaction.
• Customer priorities play an important role in the
overall process of the marketing mix as it helps in
analyzing the buying behavior of the customers.
• The suitability of the product is determined and
customer base is targeted with the help of the
marketing mix.

References
• Mohammad, H.I., 2015. 7PS marketing mix and retail bank
customer satisfaction in northeast Nigeria. British journal of
marketing studies, 3(3), pp.71-88.
• Helm, R. and Gritsch, S., 2014. Examining the influence of
uncertainty on marketing mix strategy elements in emerging
business to business export-markets. International Business
Review, 23(2), pp.418-428.
• Dadzie, K.Q., Amponsah, D.K., Dadzie, C.A. and Winston, E.M.,
2017. How firms implement marketing strategies in emerging
markets: An empirical assessment of the 4A marketing mix
framework. Journal of Marketing Theory and Practice, 25(3),
pp.234-256.
• Abeck, K.B., 2017. Marketing mix diversification in Retail: The
case of Sim Delice in Cameroon. Unpublished Thesis, Aalborg
University.