Analysis of Marketing Mix, SWOT, and Ansoff for Global Growth

This report provides a comprehensive analysis of marketing strategies, focusing on the extended marketing mix (7Ps), SWOT analysis, and the Ansoff growth vector matrix. It discusses how businesses can leverage marketing to address challenges in competitive markets, enter new markets, and expand globally. The report details the elements of the marketing mix, including product, place, price, promotion, people, process, and physical evidence, and explains how each contributes to a successful marketing plan. It further elaborates on how SWOT analysis helps businesses identify strengths, weaknesses, opportunities, and threats. The application of the Ansoff matrix for market penetration, market development, product development, and diversification strategies is also discussed, along with the use of global marketing for international expansion. The report concludes that marketing is essential for business growth and provides a roadmap for firms to achieve success in both domestic and global markets. Desklib offers more resources for students.

Introduction to
Marketing

Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Discuss the extended marketing mix and also the considerations that the firm should give for
each of the 7Ps.............................................................................................................................1
Explain that how marketing helps the businesses and address challenges in a competitive
market by using the SWOT analysis............................................................................................2
Explain how marketing provides solutions to the organisation as to enter into new market by
using the Ansoff growth vector matrix........................................................................................3
Explain that how the company can take use of marketing as to grow on a global level.............4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing is an activity that delivers the value to the customers. In simple terms, it is an act
which brings activeness towards the business (Saura, Palacios-Marqués and Barbosa, 2022). As
it is generally performed by the business so as to get an involvement of the people towards the
goods and services of an organisation. But it is done after conducting the market investigation
and research. As through this, the people can get aware about the goods and services available at
the market and it helps them to take a purchase decision. In this report, we will discuss about the
marketing mix and the 7Ps of marketing mix that the firm should have to consider as to increase
their sales. The report also covers the SWOT analysis and the explanation of the consideration
that the firm has to consider when they wants to enter into new market by using the Ansoff
growth vector matrix. At last, the report also covers how the firm can take use of marketing as to
wants to enter into a global market.
MAIN BODY
Discuss the extended marketing mix and also the considerations that the firm should give for
each of the 7Ps.
The marketing mix refers to the number of the areas that the firm has to concentrate as because it
is the part of the marketing plan. Moreover, the extended marketing mix refers to an approach
that defines the goals, strategies and activities of the company that they has to take so as to make
more revenue (Weerawardena, 2018). In 1960, Jerome McCarthy introduced the four elements of
marketing mix, that is, place, price, promotion and product. But later on, in 1981, Booms and
Bitner added three elements, that is, physical evidence, process and people. As the 7Ps of
marketing mix formed the extended marketing mix. The seven pillars of the extended marketing
mix was detailed below-
 Product- It is the first known pillar which is mainly focused by the company. As
according to the company, they has to consider the quality, characteristics, and the
benefits from the products to the consumers so as it may not influence their marketing
strategy.
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 Place- It is the second pillar that the organisation has to focus. This pillar is the most
important for the company as to target the customers. As according to this pillar or
element, it refers to the location or area that the product has to be actually sold.
 Price- It is one of the major element that the firm has to focus. As because of this
element, the firm can make a competitive position in the market. And it is the only
revenue generating element of the marketing mix as when the firm consider this
element, they has to keep their prices low which may leads to attract more customers
towards them.
 Promotion- It refers to the pillar of the marketing mix that aims is to builds an
awareness about the product or establish a brand image to the public. It can be
performed through using various types of promotional activities like advertisement,
digital marketing, sponsorship, etc.
 People- It refers to a kind of mankind who works to achieve the goals of the
organisation. As because of this, the firm can provide best products and services to the
customers (Subram, Khan and Srivastava, 2018).
 Process- It refers to the series of actions that the organisation has taken as to deliver the
products and services to the customers. If the process are more smooth and personalised,
it can make the customers satisfied.
 Physical evidence- It refers to the physical element that provides an advice to the
customers. As because of this, it can provide a way to the organisation to build a
competitive image in the market. As in general terms, it known as the proof for the
customers.
Explain that how marketing helps the businesses and address challenges in a competitive market
by using the SWOT analysis.
As to address the strengths and weakness of the businesses in the marketing, SWOT analysis is
conducted. SWOT analysis is a type of detailed description that examines the performance of the
business. As because of this, the firm can identify their strengths, weakness and opportunities
and cope up with the threats. Through this, the organisation can improve their productivity which
may lead to increase their sales. The SWOT analysis in marketing are detailed below-
Strengths-
 Marketing helps the organisation to
Weakness-
 As marketing is not a modern approach
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build a reputative image in the market.
As because of this, the products of the
company are familiar with the
customers.
 If the business has not adopted a
marketing strategy, it can lead to great
loss as they cannot make more
revenues as compared to others. The
marketing provides a way to the
businesses to introduce new and
innovate products and services in the
market.
for the firm if there is no online
presence. According to the today's
world, online marketing is one of the
most considered form of marketing
which provides a variety of
opportunities to the customers.
 To conduct the marketing strategies,
the firm has to invest in it which leads
to an increment in the manufacturing
cost. As for the small and medium
enterprises, it is difficult to perform this
activity (Madsen and Stenheim, 2022).
Opportunities-
 Marketing provides a rough statement
of demand which proves to be an
opportunity for the organisation.
 As because of marketing, the firm can
take use of advanced technology which
builds a new production and selling
method for them.
Threats-
 The process of marketing is very slow
as to adopt to new ideas and which
makes the product of the company a
old-fashioned.
 The marketing creates a situation of
fierce competition in the market as if
the firm adopts marketing strategies,
they has to put their prices low which
can create this type of situation in the
market.
Explain how marketing provides solutions to the organisation as to enter into new market by
using the Ansoff growth vector matrix.
To enter into new market, the firm has to consider the framework of Ansoff growth vector matrix
which is mostly used by the companies so as to examine the growth strategies for them. The
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Ansoff growth vector matrix is introduced by the H. Igor Ansoff in 1957. It is considered to be a
mostly used marketing model which includes four strategies-
 Market penetration strategy- It refers to the strategy of selling existing products in the
existing market. As to adopt this strategy, the firm has to decrease their prices which may
attract more customers to them (MacKay and et.al., 2020).
 Market development strategy- It is a type of strategy which concentrates on selling
existing products in the new market. As to apply this strategy, the firm has to identify
new market which can be new areas or new countries and this can lead to attract new
customers for the organisation.
 Product development strategy- In this type of strategy, the firm has to focus on selling
new products in to the existing market. It involves an investment in research and
development as it can be treated as an expensive strategy for the firm.
 Diversification strategy- It is the concept of entering with the new products in to the
new market. It is mostly used by the start up companies and bears the greatest potential of
risk.
Explain that how the company can take use of marketing as to grow on a global level.
To grow or expand on the global level, the firm can take use of global marketing which is the
basic form of marketing and focuses on creating and advertising the products and services on the
international level. As because of this marketing, the firm can create a brand image on the global
level also. It is considered to be a most important marketing strategy as it provides a new
knowledge to the firm about their products and it can provide a new way of raising incomes for
the firm (de la Cruz-Fernández, 2019). The business can sell directly their products and services
to the consumers in the export territories or can market their products through a local supplier.
The firm can also take use of online sites as to sell their products on the international level.
CONCLUSION
In this report, it is to be concluded that marketing strategy is a must needed support for the firm.
The report discuss about a detailed description of marketing and the marketing mix which
includes the 7Ps of the extended marketing mix. Further to it, the report also discuss about the
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SWOT analysis in marketing and the various types of strategies by using the Ansoff growth
vector matrix. So as to consider growth in the firm, they has to take use of marketing strategies
which provides a very big opportunity to them. After considering the marketing strategies, the
firm has to perform a variety of functions to enter into the global market. As it can be prove to be
a great and biggest opportunity for them.
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REFERENCES
Books and Journals:
de la Cruz-Fernández, P., 2019. Manufacturing and the Importance of Global Marketing. In The
Routledge Companion to the Makers of Global Business (pp. 410-423). Routledge.
MacKay and et.al., 2020. Strategy: Theory, Practice, Implementation. Oxford University Press,
USA.
Madsen, D.Ø. and Stenheim, T., 2022. SWOT analysis. In Encyclopedia of Tourism
Management and Marketing (pp. 323-325). Edward Elgar Publishing.
Saura, J.R., Palacios-Marqués, D. and Barbosa, B., 2022. A review of digital family businesses:
setting marketing strategies, business models and technology applications. International
Journal of Entrepreneurial Behavior & Research, (ahead-of-print).
Subram, K.S., Khan, M.N. and Srivastava, C., 2018. The Impact of Marketing Mix Elements on
Brand Loyalty: A Case Study of Construction Industry. Sumedha Journal of
Management, 7(3), pp.77-98.
Weerawardena, J., 2018. Non-profit marketing strategy. In Transformational leadership and not
for profits and social enterprises (pp. 142-163). Routledge.
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