Marketing Principles: Mix for Segments & International Differences

This report analyzes marketing mix strategies for Vodafone UK, focusing on segmentation and product differentiation for younger and senior consumers. It emphasizes pricing, placement, and promotional activities, particularly online and social media marketing. The report also illustrates the differences between marketing products and services to businesses versus consumers, highlighting aspects like focusing on product advantages versus logic, distribution channels, marketing planning, content importance, and command chains. Furthermore, it contrasts domestic and international marketing, noting differences in geographical scope and operational scale. The document concludes by referencing relevant sources on marketing strategies and principles, offering a comprehensive overview of key marketing concepts. Desklib provides this and other solved assignments to aid students in their studies.

MARKETING
PRINCIPLES

P 4.1 Plan marketing mixed for two different
segments in consumer market
 arketing mix approach can assist Vodafone UK business to
enhancement its existing products and services strategy to
different segmentation in consumer's marketplace
effectively.
 Product: Vodafone is current offering variety of different
types of telecommunication services in industry. Its
professionals need to classification of its telecom services
and internet vouchers for youngster and senior consumers as
well (Nooshinfard and Ziaei, 2011). Two different kinds of
products must be offered by its professionals to its
significant development.

 Price: Two different products which is, internet and calling
services, both must be given appropriate pricing for each one
in order to attract its targeted audience in market in effective
manner. Prices of both products should be affordable and
lower than its competitors in market. Which allow business to
increasing its market share.
 Place: According to marketing mix strategy of the business,
its professionals required to target appropriate place of the
state, where desired response can be gained from its existing
consumers in market. Online platform in one of the best
place, where the business can gain sufficient amount of
success. As per their targeted segmentation of internet and
calling vouchers, they promote them at the place efficiently
to gaining competitive advantages.

 Promotion: Promotional activities is one of the essential
terms which must be taken into account by its marketing
professionals in order to gaining sufficient success in order
to gaining desired criteria of competitive advantages (Serrat,
2017).
 Vodafone UK need to having promotional activities on
online platform and social media marketing approaches to
reach out to targeted audiences in the marketplace.

P 4.2 Illustrate differences in marketing product and
services to business rather than customer
Ground
Business to customer
Business to Business
Association
Focusing on advantages of products
Focusing of logic of product
Distribution channel
Consumer could demand numbers of distribution channel
There is usually only one distribution channel
Marketing planning
Market planning would involve common demands of customers
The continuous of marketing planning must be elaborated
Content
There is no role of content in B2C
High detailed content is essential
Command chain
In B2C an individual typically makes their own command
B2B marketers have much longer chain dictation

P 4.3 Show how and why international marketing
differs from domestic marketing
 With the help of the following statements, differences
between domestic and international marketing can be seen:
 In case of domestic marketing, it refers to the marketing
within the geographical boundaries of the nation and
international marketing refer to the activities of
manufacturing, promotion and distribution and
advertisement of selling produces are executed over the
geographical limits of the nation (Shank and Lyberger,
2014).
 The areas were by domestic marketing is small and in
terms of international marketing it serves large areas.

References
Nooshinfard, F. and Ziaei, S., 2011. Academic library websites
as marketing tools.
Serrat, O., 2017. The future of social marketing. In Knowledge
solutions (pp. 119-128). Springer, Singapore.
Shank, M.D. and Lyberger, M. R., 2014. Sports marketing: A
strategic perspective. Routledge.

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