Marketing Mix of IPhone 12 Pro: A Comprehensive Analysis

This project analyzes the marketing mix of the IPhone 12 Pro, examining its product features, pricing strategy, distribution channels, and promotional activities. The analysis highlights the phone's key features, including different storage capacities and its operating system. The pricing strategy is discussed, comparing the official price to that of the website. The report also examines the global presence of Apple and the distribution channels used to reach customers. Finally, the promotional strategies are explored, focusing on how Apple communicates the value proposition to its target audience. The assignment concludes with a reflection on the overall marketing approach of the IPhone 12 Pro, emphasizing its strengths and potential areas for improvement. References are provided to support the analysis, offering a comprehensive overview of the product's marketing strategy.

INTRODUCTION
Apple company launch lines of smartphones which
are popularly known as Iphone. These Iphone are
operated through different operating system that is
Apple's iOS operating system. Marketing mix is
technique which is used by marketing department at
the time of marketing of products and services of an
organisation. This poster contains marketing mix of
one of a smartphone issued by Apple company that is
Iphone 12 pro
Marketing Mix of I Phone 12 Pro
Marketing MIX Iphone 12 pro is a
series of Iphone issued by Apple
company which was released on
October 23, 2020.
Product: The product of Apple
company Iphone 12 pro is issued in
three capacities by the having Ram of
6GB with ROM 128GB, 256GB and
512 GB. The product has several
benefits and company fixes problem
which are faced by their customers in
their previous phones such battery life,
problem of hang in the phone and
many more. In short the company
offers a good product in the market.
CONCLUSION
From the above it is concluded that the
product Iphone 12 pro is a great product and
has follows a good marketing techniques in
order to maximise the sales of product.
References
McGonegal, M.E., 2020. Can I Rip Your
Juul? The Evolution of the Electronic
Cigarette Industry, its Products, and
Marketing Appeals (Doctoral dissertation,
University of Oregon).
Dobson, P. and Maheshwari, V., 2020.
Internet marketing. Entrepreneurship
Marketing: Principles and Practice of SME
Marketing, p.174.
Quesenberry, K.A., 2020. Social media
strategy: Marketing, advertising, and public
relations in the consumer revolution.
Rowman & Littlefield Publishers.
Promotion: In order to promote its
product Apple provides best after sale
services to their customers.
Place: Company manage to have a
strong global presence which provides
facility of local production, global
sales, distribution network and
research and development facility and
many more.
Price: Product offers several services
to their customers and have high prices
of their products. The products of
apple are not compared with any other
brand as it has its own operating
system. The price of Iphone 12 pro is
1,29.900 Indian rupees which is
marked but the company offers it in
1,24,704 Indian rupees to its customers
if it is purchased from the website of
Apple.