Marriott Hotel: Marketing Mix and Environment in Hospitality Sector

This presentation delves into the marketing strategies employed by Marriott Hotel, focusing on the concept of marketing within the hospitality industry and the impact of the marketing environment on its operations. It dissects Marriott's marketing mix, examining the elements of place, product, price, and promotion, highlighting the company's global presence, luxury services, premium pricing strategy, and use of digital media for promotion. The presentation underscores the importance of a well-defined marketing mix in creating a distinct market image and enabling Marriott to thrive in the competitive hospitality sector. Students can find this presentation and other solved assignments on Desklib.

Marketing in
Hospitality
Task 1

Cover content
• Introduction
• Concept of marketing for a relevant services industry
• Impact of the marketing environment on the industry
• Marketing mix
• Conclusion
• References

Introduction
Marketing mix is an important concept that helps an
organisation to take various decisions. Marriott needs to
plan an advert for which deciding on place, price, promotion
and product is required which will be discussed in the
following presentation

Advertising Campaign for a services industry
operation
Marketing is a tool used for gives knowledge about the products and
services offered by company to the target market and customers. This
help in growth of business in present as well as for future also and also
help in attracting customers.

Impact of the marketing environment on the
industry
Marketing environment play vital role in the failure or success of
marketing plan decided by the Marriott Hotel. The same company
operates in macro and micro environment both which is dynamic in
nature as well as flexible. staff of the same company have to take care
and analyse micro and macro environment before creating marketing
strategies

Marketing Mix
There are 7 p of marketing mix that helps in the development of an
effective advert for any organisation. It is required that decision
regarding price place promotion product are taken in the best way so
that required objective can be accomplished.

Place for Marriott
 Marriott is present in more that 100 countries all over the world.
 It is location specific which helps Marriott in attracting more and
more guests
 It uses both direct and indirect channel of interacting with
customers which further raises the total business.

Product for Marriott
 It is one of the most luxury brand in the
hospitality industry.
 The main product of this organisation is its
quality services.
 It provides accomadation, food and
entertainment to its customers.

Price for Marriott
The aim of this bvrand is to delever the right
quality at the nmost appropriate price.
Revenues are mainatined with the help of
primimum price stratergy.
Prices of this brand varies to a great extent with
other brands in the same field.

Promotion for Marriott
 The most common mode for marketing is through digital media.
 A simple and clear online page and websites are made which helps
customers in getting the required information.
 Variety of promotional tools are used so that customers interest is
maintained

Conclusion
The above presentation shows that how marketing mix helps a brand to
create eat a different image in the market. Marriott by focusing on
marketing mix is capable of doing a better business in hospitality
sector.

References
Leung, X.Y., Bai, B. and Stahura, K.A., 2015. The marketing
effectiveness of social media in the hotel industry: A comparison
of Facebook and Twitter. Journal of Hospitality & Tourism
Research.39(2). pp.147-169.
Ong, B.S., 2012. The perceived influence of user reviews in the
hospitality industry. Journal of Hospitality Marketing &
Management. 21(5). pp.463-485.