Marketing Mix Analysis: MusicOn App for New York Tourists

This report analyzes the marketing mix of the MusicOn application, designed for tourists visiting New York. The report details the application's features, including its function as a live music and gig finder, segmented by genre and location. The product strategy focuses on providing free access to tourists, with revenue generated from gig organizers and advertisements. The distribution strategy involves availability on the Play Store and App Store. Promotion strategies include leveraging travel applications to reach the target market. A Gantt chart outlines the application development and marketing timeline. The report concludes that the application effectively targets tourists and utilizes appropriate marketing strategies to achieve its objectives.

Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MARKETING MIX.........................................................................................................................3
Gantt Chart.......................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
This essay will discuss about the marketing mix about an application which is developed
for knowing about live music point and know app. This is developed for tourist who visits New
York.
MARKETING MIX
Product
The product is in form of application which can be used by people who visit New York. This
application will allow visitors and tourists to know about the live music points and gigs near
them. This will allow them to experience most during their visit to New York. Name of the
product is MusicOn. Its main purpose is to give information on the basis of location, people will
be able to find live music and gigs on the basis of location information (Do and Vu, 2020). This
will also involve division of the gigs and live music choices on the basis of different genres. This
application will also allow gigs and live shows to update their information on the application. For
staying strong in competition along with information regarding Gigs and live music the
application will also allow to know about what else tourists will get along with Gigs and live
music in form of food and other services.
Price
Price is based on the utility and attraction for the application. This application and its services
will be available to all tourist and visitors for free. In terms of price the application will earn and
get funds from those people who are organising gigs and along with that advertisement will be
another method for funding for developing the app.
Place
Places where application will be made available are Play Store and App store. Later this will be
expanded to other digital distribution place. Other than this MusicOn is a platform which can be
operated at New York and its target market is tourist of the New York (Dileep and Mathew,
2017). Availability on both these platforms will ensure that all the type of tourist using any of

these can download and use this application when they are New York. Availability at both these
platforms will allow for better stand in competition.
Promotion
Promotion is another important element in marketing and this will allow potential users to know
about the availability of the application. Promotion for MusicOn will be done through various
platforms. One of the important platform for promotion is travel application where tourists visit
and check for travel plans. These are travel guide and tour and travel applications these are
platforms where tourists check for their tours and this will ensure that people when check for
tour for New York they can get to know about MusicOn and its utility (Hijazi and et.al., 2016).
This will also encourage them that they will be able to get to listen to their choice of music on
their trip to New York. This type of promotion policy will contribute for effective competition
from the time application gets developed. this promotion policy is also useful because of target
market of application.
Gantt Chart
Activity Month 1 Month 2 Month 3 Month 4 Month 5
Research
about the
application
development
Research on
target
audience and
their needs
Collection
and
organisation
of resources
Developing
application
Market

Testing of the
application
Developing
promotional
plan
Executing
promotion
CONCLUSION
On the basis of above essay it can concluded that application will target tourist visiting
New York and will be available at both important digital distribution platforms for free.

REFERENCES
Books and Journals
Dileep, M.R. and Mathew, V., 2017. Marketing of Tourism Industry: Enhancing Services
through Marketing Mix Elements. In Strategic Marketing Management and Tactics in
the Service Industry (pp. 304-329). IGI Global.
Do, Q. and Vu, T., 2020. Understanding consumer satisfaction with railway transportation
service: An application of 7Ps marketing mix. Management Science Letters. 10(6).
pp.1341-1350.
Hijazi, B and et.al., 2016. Marketing Plan.