A Marketing Mix Analysis of Pepsi Max Cherry Edition

This report analyzes the marketing mix of Pepsi Max Cherry Edition, a product marketed by Pepsi. The report focuses on the product element of the marketing mix, discussing its characteristics such as its low-calorie content and sugar-free formulation, which appeals to health-conscious consumers. It highlights how Pepsi Max Cherry Edition is positioned in the market and its benefits. The report also considers the importance of the product's attributes in influencing consumer behavior and the overall marketing strategy. The report concludes by emphasizing the relevance of this product in the current market and its implications for marketing professionals. References include books and journals related to marketing and consumer behavior.

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PEPSI (MAX-CHERRY)

Pepsi Max cherry edition is also known as Pepsi black in some countries. It is a
low calorie sugar free cola marketed by Pepsi as an alternative drinks of its own
such as Pepsi and Diet Pepsi. The main markets to which it is being sold are
European and Asian.
MARKETING MIX
Poster focusing on marketing mix element known as product.
(Pepsi Max cherry edition)
Marketing mix is a tool that helps the organization and the officials to to produce
an effective marketing strategy on overall basis looking over 7 different areas that
affects the sales and profitability of an organization.
Product is the first element of the marketing mix tool. The product refers to the end
result of the manufacturing process of a company or it is also defined as the final
result obtained by the processing of raw materials into finished goods. Product is
one of the most important element of marketing mix as it is the final offering which
is provided in the market to the particular segment of customers for satisfying their
needs and desires.

Pepsi max is very popular in supermarkets as it is of premium taste with no added
sugar. Thus, the customer receives both the taste and it is healthy also with low
calories than other products of Pepsi. Pepsi Max do not contain any colour and
there is zero grams of fat and salt in IT making it more suitable for consumers on a
diet.
REFERENCES
Books and Journals
Leigh, J. H. and Gabel, T. G., 1992. Symbolic interactionism: its effects on
consumer behaviour and implications for marketing strategy. Journal of
Services Marketing.
Peter, J. P., Olson, J. C. and Grunert, K. G., 1999. Consumer behaviour and
marketing strategy (pp. 329-48). London: McGraw-hill.