Marketing Mix Analysis: Cadbury, BA, Coca-Cola, Paddy Power, Disney

This project analyzes the marketing mix strategies of five prominent organizations: Cadbury, British Airways, Coca-Cola, Paddy Power, and Disney Theme Parks. The assignment begins with an introduction to the marketing mix, defining its core components (product, price, place, promotion) and its evolution to include the 7Ps (process, physical evidence, and people). Each section of the portfolio focuses on a specific company and its utilization of a particular element of the marketing mix. Cadbury's product strategy is examined, highlighting its diverse product range and seasonal offerings. British Airways' pricing strategy, including its tiered pricing structure and discounts, is analyzed. Coca-Cola's promotional strategies, including its use of traditional and digital channels, are discussed. Paddy Power's place strategy, focusing on distribution channels and online presence, is presented. Finally, Disney's people strategy, focusing on customer experience, is explored. The analysis is underpinned by relevant marketing theory, aiming to identify how each company leverages its marketing mix to achieve a competitive advantage.