Marketing Mix Presentation: Exploring the 7Ps of Marketing for Success

This presentation provides a comprehensive overview of the marketing mix, a crucial concept in marketing. It delves into the seven elements: product, place, price, promotion, people, physical evidence, and process. Each element is thoroughly explained with examples and strategies. The presentation discusses various pricing strategies, distribution channels, and promotional activities. It also highlights the importance of people (staff, suppliers, and agents) and physical evidence (environment, packaging). Furthermore, the presentation outlines the advantages of using the marketing mix, such as simplifying the marketing process and aiding decision-making, while also addressing its disadvantages, like its failure to fully consider customer behavior. The presentation concludes by emphasizing the importance of understanding the marketing mix for effective business operations.

Marketing Mix

Marketing Mix
In the presentation, the topic of marketing mix has been taken into consideration in to understand
it. The topic will be describe in detail as each slide contains the each element to clear all the
concepts and doubts regarding the process of marketing mix.
Presentation Slide 1
In the first slide, the meaning of marketing mix has been described. The elements of marketing
mix are also mentioned in this slide. There are main four elements of marketing mix and these
are place, price, promotion and product. The other three elements of marketing mix is people,
physical evidence and process (The economic times, 2019).
Presentation Slide 2
In the second slide, the first element of market mix has been discussed which is “Product”. The
element of product defines the items or goods which are sold by the company to its consumers.
There are different types of product that can be delivered by an organization in the different
categories. Differentiation strategy makes the product more valuable from the products of other
companies.
Presentation Slide 3
The third slide of presentation represents the “Place” element of market mix. According to the
Place, there are numerous ways to distribute the services in the market or in the different
locations. The different channels are also discussed which mainly shown the people who can
deliver the product to consumers and these are wholesalers, wholesalers, retailers, agents and the
others.

Presentation Slide 4
In the fourth slide of presentation, it represents that price is a major element while delivering the
product to consumers. Price is an element of marketing mix which helps the organization to set
the amount of selling to consumers. According to this presentation, the different types of pricing
strategies that the company can implements while delivering the goods to consumers in order to
gain the competitive advantage in the market. It is the best way to attract the consumers towards
the goods and services of the company (Kerin, and Hartley, 2015).
Presentation Slide 5
The presentation slide 5 represents the promotion element of marketing mix. It can be said that
promotion is also a major element in the process of marketing mix as the company main purpose
is to enhance the volume of sales and promotion activities helps to do it. It includes the
advertisements such as press reports, campaigns and the other promotion activities (Stead, and
Hastings, 2018).
Presentation Slide 6
The next element of marketing mix is people which are represented in sixth slide. In this slide,
the definition of people has been described which states that staff or employees who helps the
company to deliver the quality of services to consumers. Apart from it, suppliers and agents are
also the included in the definition of people of marketing mix (Datta, Ailawadi, and Van Heerde,
2017)..
Presentation Slide 7

The presentation slide 7th describes the physical evidence. Physical evidence defines the physical
environment of the company. It is required for the company to have the pleasant physical
structure for the effective results. The pleasant physical structure of the company includes the
packaging, brochures, furnishings, mailboxes and the others.
Presentation Slide 8
Presentation slide 8 states the “process” element. The element of process defines the flow of
action to operate the business. It contains the main process from manufacturing to delivering the
goods or services to customers. It is the main process of operation as it includes the customer’s
feedback towards the product that helps to improve the product.
Presentation Slide 9
In the last second slide of the presentation, the advantages of the concept of marketing mix have
been discussed. Although, there are several benefits of marketing mix in the organization but in
the presentation only three has been discussed. These are the main advantages and these are
making the marketing process easy, easy to take decision, and make the company different from
the other organizations (Baker, and Hart, 2016).
Presentation Slide 10
In the last slide of presentation describe the disadvantages of the concept of marketing mix. The
four main disadvantage of this topic has been discussed. This concept does not consider
customer’s behavior, similar for every company, does not build the relations with the other
consumers, represent on the singular basis instead of the whole products of the company. These
are the main four disadvantages of the concept of marketing mix (Išoraitė, 2016).

References
Baker, M. J., and Hart, S. (2016) The marketing book. Routledge
Baker, M. J., and Saren, M. (2016) Marketing theory: a student text. Sage.
Datta, H., Ailawadi, K.L. and Van Heerde, H.J. (2017) How well does consumer-based brand
equity align with sales-based brand equity and marketing-mix response?. Journal of Marketing,
81(3), pp.1-20.
Išoraitė, M., 2016. Marketing mix theoretical aspects. International Journal of Research–
Granthaalayah, 4(6), pp.25-37.
Kerin, R. and Hartley, S. (2015) Marketing: the core. McGraw-Hill.
Stead, M. and Hastings, G. (2018) Advertising in the social marketing mix: getting the balance
right. In Social Marketing (pp. 29-43). Psychology Press.
The economic times. (2019). Definition of 'Marketing Mix'.
https://economictimes.indiatimes.com/definition/marketing-mix