M&S Marketing Mix: Promotion Strategy, Analysis and Evaluation

This report analyzes the promotional strategy of Marks & Spencer, exploring both traditional and online approaches. The traditional approach includes direct selling, utilizing television, radio, magazines, and newspapers, while the online approach incorporates social media marketing (Facebook, Instagram, Twitter, LinkedIn) and search engine optimization. The report highlights the importance of both approaches, discussing the benefits of direct interaction and the cost-effectiveness of online methods in reaching a global audience. It also emphasizes the importance of choosing the right approach based on the product or service and the specific situation. The report concludes that the use of various channels is important and that the company can benefit from using all the channels available to promote its products or services.

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Promotional strategy of Marks & Spencer includes
the various methods which mainly involves two
approaches, traditional and online approach.
Both are equally important in their own aspect, this
needs to be decided by an organization that on
which product or services or in which situation they
can apply traditional or online approaches.
Online approach is implemented using the computer
systems and internet connectivity at the area. It
includes the virtual interaction with the people
globally. Company uses social media marketing at it's
priority like promoting on Facebook, Instagram,
Twitter, LinkedIn and many more social sites which
are mostly used by the people nationally or
internationally.
Another method they use is the search engine
optimization method which helps in the ranking of the
company's website on the top in the search results
while surfing on the internet. This benefits the firm in
reaching the people globally and it is a cost effective
method in promoting the brand.
Traditional approach is also known as the offline
marketing approach which includes the direct
interaction with the customers like direct selling of
the product or services, using television, using
radios, press, public relations, newspapers,
magazines and many more channels are used by the
company in their traditional marketing approach.
This benefits the firm in easy reaching to the
localities in a city or nearby areas, props and
materials which are used can be reused again and
recycled, direct interaction makes easy convincing
and influencing power to the salesperson and it is
considered as a high success rate for M&S.
Marketing Mix
INTRODUCTION Promotion