Marketing Report: Tesco's Marketing Strategies, Analysis, and Growth

This report provides a comprehensive overview of marketing principles and their practical application within a business context, specifically using Tesco as a case study. It begins by defining marketing and elaborates on the 7Ps of the marketing mix (Product, Price, Place, Promotion, Process, People, and Physical Evidence) and how they contribute to customer value. The report then explores how businesses can achieve a competitive advantage through marketing strategies, utilizing a SWOT analysis to assess internal strengths and weaknesses alongside external opportunities and threats. Furthermore, it examines Ansoff's Matrix, detailing how businesses can leverage market penetration, product development, market development, and diversification for successful growth. Finally, the report discusses the role of digital marketing in enhancing business performance and driving growth by reaching a wider audience in a cost-effective manner. The report concludes by summarizing the key findings and emphasizing the importance of marketing in achieving organizational goals and adapting to market dynamics.

INTRODUCTION TO
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Explain what is meant by marketing? Discuss about how 7ps are used to create customer
value?..........................................................................................................................................1
2. Explain how business can use marketing for being competitive? Use of Swot analysis to
explain your answer....................................................................................................................3
3. Describe Ansoff's Matrix. How can business use Ansoff's matrix to become successful?.....4
4. Explain how business can use digital marketing to improve performance and growth..........5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing is practise of advertising, promoting, manufacturing and distribution of
product and services. It creates more competitive advantages while attaining customer
satisfaction as well as follows market trends in terms of their market expectation. Marketing
objectives is having brand's which defined goals where it intention of marketing team to provide
information for top level review to support (Jamalovna and et. al., 2020). The marketing purpose
are conduct its major work to regulates on the basis of marketing strategy.
As per this report, the organisation is Tesco it is British multinational groceries and
general merchandise retailer headquarter in Garden City, Welwyn, England. This is one of third
largest retailer in world measured by gross revenues. According to report it contains topic about
description about marketing and 7ps of marketing mix where product and service strategy, about
ensuring through effectiveness in distribution on product and service. For inform customers
about existence of product and services and presuding through in purchase. Business can use
marketing to competitive (Krizanova and et. al., 2019). Through using of digital marketing to
improve for its performance and growth.
MAIN BODY
1. Explain what is meant by marketing? Discuss about how 7ps are used to create customer
value?.
Overview of Marketing:
The marketing emphasis about refers about to activities on company undertakes to
effectively promote for buying or selling on product or service. Marketing includes advertising,
selling and delivering for product consumer or other business perspective. In perspective of
Tesco company, their marketing team is usually about to target medium size income people for
fulfil their demand and supply in proper manner. It is having one of practise about to generalise
where it persuade to buy them. It construct towards marketing mix for enhancing more detailed
explanation for effective competitive advantages.
 Product: The company product through having specification to added for having
variety of cloths, stationary, cosmetics and other appliances in financial services. As per
experience to creates better expand on product lines which creates customer valued
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added. It sells products and from great brands in almost towards on product line. It has
own product to consider other. Tesco company marketing team can apply strategies
which consists that particular product can manufacture by Tesco within less price and
high value. For this strategy customer easily trust and preferred these type of product
within effective manner.
 Price: Through cost leadership in company perspective where they consider to
implement for maintains on low price initiatives towards product and services for not
compromising product quality. Tesco enjoy economics of scale as it work constantly
with suppliers on chain efficient to reduce prices. As their competitors are IKEA, Aldi,
Sainsbury and Asda Stores these companies are high clashes with their pricing. To
comprise about to implies about penetration pricing strategy to accomplish objectives.
 Place or distribution: To similar with other retailer company where two main channels
of distribution on online and offline. Tesco must work on their distribution in effective
manner to get consumed product and services to people. By opting location in which
more interaction of customer within marketplace.
 Promotion: The promotion strategies which used by Tesco for constructing towards
digital basis for reaching customer to fulfilled their expectations (Muniesa and Giménez,
2020). Tesco opted advertise through social media platform as many people are active
on it.
 Process: This refers about set of activities performed in order for accomplish some sort
of aspect. On the basis of business place standard on offline through processed customer
order. In Tesco stores customer are pick up their product and customer order.
 People: As per approximately where 4,20,000 work in Tesco firm at global level. Tesco
is having great number of customer assistant who plays important role success within
company.
 Physical Evidence: It is based on environment which involves overall tangible
representation about company such as furniture, appliances, letter heads or business
related cards. Tesco is having their physical appearance on efficient within use of
colours. The offline stores are easy to navigate where all products well categorised on
easy customer to scrutinise their product.
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2. Explain how business can use marketing for being competitive? Use of Swot analysis to
explain your answer.
The competitive advantages about to comprise that allows towards company to produce
goods and services better work or more cheaply as per its rivals. In perspective of Tesco venture
they follows simple steps to make competitive advantages to follows competitors strategy and
product and services. As per better work to enhance customer's issue and about known customer.
To compare business about competitors business in competitive market place to gain competitive
advantages. In there is Swot analysis as internal Strength and Weakness as well as External
Opportunities and weakness.
Swot analysis: It is strategic planning to having techniques that used to helps person for
organisation identify strength and weakness along with opportunities and threats. These four
aspect is divided on internal and external basis that support to gain high competitive advantages.
Strength Weakness
 Tesco has been acquired overall British
Market in terms of revenue.
 It is having annual revenue approx
63,911 million pounds on both United
Kingdom as well as Ireland combined.
 Suppliers are plays an important role in
the operation about any form of
business. It helps to reduce costs by
having efficient waste management
system.
 On the basis of result where it has been
having effective relationship within
supplier who deliver on product within
time.
 Tesco is having highest market share as
per grocery retail store within UK. It is
has become famous among people of
Ireland as well. Tesco is well dominate
 In the year of 2012, Tesco had opened
their retail business in United States
and Japan market in expanded. But due
to high less interaction of customer.
 Tesco is having less showing profit to
execute about its plan effectively
offshore.
 In year of 2018, Tesco changed about
its club-card without customer
(Nagaraj,., 2020). Within perspective
customer were furious. Through angry
customer are not having good sign in
business because which they are likely
brand.
 The Brexit referendum has been
affecting on performance towards
company. The Tesco is having
company perspective about less
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about United Kingdom within
maximum market share.
perspective on it. Therefore, about
market price on company has fallen
through approximately 9%. As this rate
is not to related good news where it
would attract.
Opportunities Threats
 Tesco which has launched about new
discount store name of of jack and it
has been performing well. The
company used invest about more
because it has potential to grow and
accomplish low cost rivals within Aldi
and IKEA company.
 As Tesco is emerging which has
expenses within business operations in
14 countries emerging market like
Turkey, Indonesia and South Korea.
These market having great potential for
grow market.
 National economic crises which factor
are determine on credit and government
rules and regulation where serious on
growth basis to performance about
Tesco within effective manner.
 In 2017, Tesco is having marketer
advertised within food products within
the name of Wood side Farms where
there is no farm which is under assets
context.
 Brexit Deal is refer about exists from
Europe that presumes in short Brexit. It
is because running operation within
European countries.
3. Describe Ansoff's Matrix. How can business use Ansoff's matrix to become successful?
Ansoff Matrix is comprise product and service along with expansion grid within planning
provides within frame work to mapping growth and marketers devise strategies for future
growth. In following there is explaining about Tesco perspective to gain high competitive
advantages by market penetration. Market development, product development and diversification
factor.
 Market Penetration: The company presumes operating market which is becomes
essential to penetrate in market about finding new opportunities of growth. The strategy
which Tesco implies for selling existing product to existing market, Tesco has been
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expand business well since inception. This strategy has helped to increasing market share
for effective usage existing customer.
 Product Development: As per this strategy allows to having new product sell in existing
market. Tesco has it own and sells both versions to having carter within different
segments. This product development strategy has been utilise for Tesco.
 Market development: this strategy is process which refers about existing product sell to
new market. From United Kingdom, it has expanded about to many countries around
world. It is having announced within July 2019 to open 750 countries around the world
within three years.
 Diversification: About this particular strategy allows to seeking new product selling new
market for gaining new competitive advantages. The selling new product to new
customer is not easy process. Tesco started as grocery business and having over time
which diversified into many cases.
The use of Ansoff Matrix within business perspective of is becomes successful business as it
creates high opportunities for making business benefits. In perspective of Tesco business Ansoff
matrix helps to set their benchmark that helps to gain competitive advantages (Olson and et, al,
2018). This provide an idea for approaching right form of strategy to commence in market for
long term perspective.
4. Explain how business can use digital marketing to improve performance and growth.
The use of digital marketing for effective improve performance as well growth to reach
enormous audience way both cost effective and measurable for provide platform where specific
business contribute their capital structure.
CONCLUSION
It is inferred about above report is explain about marketing as well as its importance
within organisation. On first process there is model of 7ps marketing mix which value added
customer as it creates better product and services strategy implemented. To determine price in
which product and service is enhance to buy. For mapping internal and external assessment Swot
and Ansoff matrix is allows to gain high competitive advantages.
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REFERENCES
Books and Journals
Jamalovna and et, al., 2020. The importance of marketing strategies in the provision of physical
education and sports services. South Asian Journal of Marketing & Management
Research. 10(4). pp.111-119.
Krizanova and et, al., 2019. The effectiveness of marketing communication and importance of its
evaluation in an online environment. Sustainability. 11(24). p.7016.
Muniesa, R.L. and Giménez, C.G., 2020. The Importance of the Loyalty of Fashion Brands
through Digital Marketing. Journal of Spatial and Organizational Dynamics. 8(3).
pp.230-243.
Nagaraj, S., 2020. Marketing analytics for customer engagement: a viewpoint. International
Journal of Information Systems and Social Change (IJISSC). 11(2). pp.41-55.
Olson and et, al, 2018. The application of human resource management policies within the
marketing organization: The impact on business and marketing strategy implementation.
Industrial Marketing Management. 69. pp.62-73.
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