This report provides a comprehensive comparative analysis of the marketing strategies employed by Kellogg's Coco Pops and Weetabix, focusing on the application of the 4Ps (Product, Price, Place, and Promotion). The analysis begins with a comparison of their target markets, highlighting segmentation, targeting, and positioning strategies. The report then delves into the product strategies, applying Levitt's model of consumer value hierarchy to understand the functional and emotional aspects of each brand. Brand personality frameworks are used to assess brand identity. The report also examines the pricing strategies, distribution networks, and promotional activities, including communication tools and advertising methods employed by each brand. The study concludes by synthesizing the key findings and offering insights into the effectiveness of each brand's approach to marketing.
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