A Detailed Analysis of Sainsbury's Marketing Mix Strategies

This report provides a detailed analysis of Sainsbury's marketing mix, focusing on the key elements of product, price, promotion, and place. It examines Sainsbury's product strategy, highlighting its wide range of offerings and brand management. The report explores Sainsbury's pricing strategy, discussing its competitive and premium pricing approaches, and how it targets high-income customers. It also delves into Sainsbury's promotional strategies, covering both online and offline advertising methods, including social media and word-of-mouth marketing. Finally, the report analyzes Sainsbury's distribution network and the strategic placement of its stores to reach a broad customer base across various locations and markets. The report also references the works of Stead and Hastings, and Blut, Teller and Floh.

MARKETING MIX
Marketing is basically the range of activities which a firm
carries out in order to advertise and promote its products and
services on large platform
4ps of marketing
The 4Ps of marketing are predominately the framework
which helps organizations to effectively communicate their
brand message to wider audience and hence market the
products as well as services.
Promotion
This is one of the most significant and
remarkable aspect of the organization wherein the firms
advertises their products as well as services on the large
platform. Sainsbury uses a highly effective promotional
strategy which helps them to increase their revenue ratio and
profit. Sainsbury makes the use of both online as well as
offline strategy for advertising its strategy. Talking of the
online mode, Sainsbury makes use of social media for
promoting its products on different websites like Instagram,
Facebook etc. This social media plays an important role in
increasing the profit by making people aware of their bard
and converting customers into consumers. In offline
platform, Sainsbury uses word-of-mouth where they
provides a world class quality to their customers which in
turn advertises on their behalf to other people.
Product & Price
REFERENCES
Stead, M. and Hastings, G., 2018. Advertising in the social marketing mix:
getting the balance right. In Social Marketing (pp. 29-43). Psychology Press.
Blut, M., Teller, C. and Floh, A., 2018. Testing retail marketing-mix effects
on patronage: a meta-analysis. Journal of Retailing.94(2). pp.113-135
Place
Product
This is one of the most important aspect of marketing and
thus relates to the tangible thing which is sold by
organization. Sainsbury have an imperative product strategy
where it deals in wide range of products. It is mainly the
retail organization having food products, toiletries, stationary,
etc. Sainsbury offers around 3000 product lines. Out of these,
nearly 20% are their own brand. The wide rage of products
helps the company to entice variety of customers and solve
the problems of different kinds of customers.
Price
This is another most significant aspect of the marketing
which is the price at which organizations sells their products
to the customers. The pricing strategy of Sainsbury has a
profound impact on their customers. It generally uses
competitive prices as well as premium pricing and thus offers
their products at much high price. Talking of the customers,
Sainsbury usually focuses on high income customers and thus
keeps their prices high. This pricing strategy eventually helps
them to increase the sale of their products by positing on high
quality.
Marketing
References
Place is basically the location where organization sells
their products. Sainsbury has around 598
supermarkets as well as 714 convenience stores
among which 45 stores operates all day and night.
Sainsbury sells their products across different
locations through their wide distribution network and
thus establishes its position for increasing its sale.
Having stores across various countries eventually
helps them to increase their sale. Being present at
different location, company is able to entice the
customers from different region and this helps them to
increase their sales and enter the new markets.