This assignment analyzes the marketing mix strategies of several companies. It begins with an overview of Woolworths' marketing mix, highlighting its focus on target markets, product range, pricing, and promotional activities. It then examines the Commonwealth Bank of Australia's (CBA) organizational objectives and how it implements marketing strategies to achieve them, including customer service improvements and incentive programs. The assignment also explores the importance of regularly evaluating and adjusting the marketing mix to suit consumer needs and market responses, using McDonald's adaptation to the Indian market as an example. Furthermore, it discusses the role of marketing budgets and the importance of aligning marketing mix adjustments with budget requirements. The assignment includes calculations of business growth and analyzes the contribution of different product lines to overall sales and gross profit, demonstrating the impact of marketing mix adjustments on financial performance. Finally, the assignment concludes with a brief analysis of the financial data provided, drawing conclusions about the effectiveness of the company's marketing mix and suggesting areas for improvement, particularly for the McCafe business.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
