This report provides a detailed overview of marketing, beginning with its definition and core concepts. It explores the comprehensive marketing process, including analysis, target market selection, marketing mix development, and management. The report examines the roles and responsibilities of marketing functions, highlighting the changing marketing landscape and key trends like marketing automation and AI. A significant portion is dedicated to the marketing mix, comparing Unilever and Procter & Gamble across product, place, price, promotion, people, process, and physical evidence. The report further distinguishes between B2B and B2C marketing, and concludes by discussing the interrelationship of marketing with other functional units. The content covers various aspects of marketing, offering insights into strategies, processes, and the evolving nature of the field.
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