Marketing Report: Evaluating Marketing Strategies and Plans

This report provides a comprehensive overview of marketing strategies, focusing on the application of the marketing mix, SWOT analysis, and marketing plans for companies like Burberry and Blackberry. The report begins with an introduction to the marketing function, emphasizing the importance of effective marketing strategies. It then delves into the marketing mix, comparing its application in the context of the two companies. Furthermore, the report examines evaluation tactics used by organizations to achieve marketing objectives, followed by a discussion on the basics of a marketing plan, including company background, vision, mission, and marketing objectives. It also includes a detailed SWOT analysis of Burberry, a marketing budget, and methods for monitoring and controlling marketing activities. The report concludes by highlighting the significance of marketing in business and the crucial roles performed by marketing executives. References are provided to support the analysis.

Marketing
TASK 2

Table of content
• Introduction
• Barriers to communication
• Strategies to overcome communication barriers
• Culture influences communication
• Conclusion
• References

Introduction
This presentation introduces the marketing function of the
organisation and also its essentials. Not only this this report
depicts the effective marketing strategies which should adopted by
the organisation in order to perform marketing effectively.

Comparison of ways to use the elements of
marketing mix
Marketing mix is the format of techniques as well as strategies used by
organisations in order to prepare a effective and efficient marketing plan. It
is the set of methods and techniques which is useful for organisations like
Burberry (U.K) in context of promotion of their products with their brand ,
therefore it is the crucial element in marketing. In marketing mix there are 7
components involves namely; product, price, promotion, physical, evidence,
process and people.

Marketing mix of Burberry (U.K)
• Product
• Price
• Place
• Promotion
• Process
• People
• Physical Evidence

Marketing mix of Blackberry
• Product
• Price
• Place
• Promotion
• Process
• People
• Physical Evidence

Evaluation tactics applied by the
organisations
The marketing tactics helps the organisation in order to achieve the desired
objectives, as these tactics are use in order to promote the brand as well as
products and helps the organisation in ascertaining the sales of the
organisation as well as it helps in profit maximisation as these tactics are
used to generate the more revenues

Basics of marketing plan
Marketing plan is the important element of the entire business plan. It is short
summary which shows business marketing and advertising for the future.
Plan helps in performing the activities in most appropriate manner or in
systematic way. The main aim of the marketing plan is to determine all future
activities of the organisation for ascertaining the sales as well as revenues.

The marketing mix of Burberry
• Company background
• Vision
• Mission

Marketing objectives of Burberry
• Segmentation, Targeting and positioning
• Segmentation
• Targeting
• Positioning

SWOT analysis of Burberry (U.K)
Strengths
 Operations in Overseas market
 Strong brand name and reputation
 Develops successive approaches
 Specialised training to managers
 Established brand name
Weakness
 Declining market share.
 Slow income growth and revenue.
 Try to acquire other countries market.
 High employee turnover
 High prices of products
Opportunities
 Expansion at international level.
 Joint ventures with retailers
 Growth of fast food sector.
 Strengthen its value proposition by encourage individuals to visit.
 Maintain
Threats
 Changing demographics
 Public health crisis.
 Strong competition
 Fluctuation take place in exchange rates.

Marketing Budget
Marketing budget
Particulars 1st year 2nd year 3rd year 4th year 5th year
Initial money 9000 9000 12000 10000 10000
Investment 5000 28000 35000 35000 18000
Total 12000 37000 47000 45000 28000
Marketing outlay
Promotion 12000 5000 8000 10000 4000
sales publicity 5000 5000 4000 6000 4000
Direct selling 5000 15000 5000 6000 4000
Total 22000 25000 17000 22000 12000

Monitoring and control
This aspect depicts different measures applied by marketing manager in
order to examine the results after implementation of marketing strategies.
One its benefit of controlling is that it helps management in identifying and
removing the gaps between standard and actual performance and improve
effectiveness of business activities.

CONCLUSION
From the above report it has been concluded that marketing is crucial aspect
of every enterprise. It consists in raising the capacities of different
departments which helps the management in developing the overall
business. there are several of functions and roles which are performed by the
marketing executive which are crucial in order to perform the best marketing
practises in order to promote their products and brand.

REFERENCES
Peltokorpi, V. and Clausen, L., 2011. Linguistic and cultural barriers to
intercultural communication in foreign subsidiaries. Asian Business &
Management. 10(4). pp.509-528.
Rakshit, S. K., International Business Machines Corp, 2014. Communication
management method and system. U.S. Patent 8,775,530.

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