Tesco Case Study: Marketing Mix, Product Strategy and Subsidiaries

This case study examines Tesco's marketing mix and its impact on the company's operations. It begins by providing an overview of Tesco, including its global presence and the retail industry. The study then delves into Tesco's product offerings, which span various categories, including food, clothing, and financial services. The analysis highlights the role of Tesco's subsidiaries, such as Tesco Bank and Tesco Mobile, in expanding the company's reach and catering to diverse customer needs. The case study focuses on the marketing mix elements, detailing how Tesco uses these strategies to promote its products and services. It emphasizes the importance of understanding customer needs and preferences. The conclusion summarizes the key findings, emphasizing the effectiveness of Tesco's approach. The case study is supported by references to academic journals and books, providing a comprehensive understanding of the subject.

TESCO Case study
MARKETING MIX
 The term marketing mix refers to the combination of actions that are
developed and implemented by an organization to promote the sale of
products or services to target segment of customers.
Product -
 Tesco offers a wide range of products through various subsidiaries such as
Tesco Stores Ltd, Tesco Mobile, Tesco Stores Ltd. Etc. It offers products
under different categories such as stationary, food items, financial services,
electronics, cosmetics, clothing etc. Tesco make efforts to satisfy every type
of need of the customers. It owns various types of brands such as F&F
Clothing, Everyday Value, Tesco Lotus etc
 . One of the subsidiary of Tesco is Tesco Bank. It offers financial services
to large base of customers. Another subsidiary that is Tesco Mobile offers
products related with mobile telecommunications.
 Booker Group is also subsidiary of Tesco. It offers branded and label
products through restaurants, grocery and convenience stores.
CONCLUSION
 It has been concluded that, Tesco owns various
subsidiaries through which it offers wide variety of
products and services that helps to satisfy the needs of
buyers in effective and efficient manner. The products
offered by the company are unique.
REFERENCES
Books and Journals -
 Ibrahim, A.A., and et.al, 2017. Customers Desires on Marketing Mix and It’s Impacts on Tesco (Malaysia). International Sciences of Management
Journal. 1(1).
 Sulaiman, J.A., 2016. THE INFLUENCE OF MARKETING MIX 4A AND HEALTH CONCIOUSNESS TOWARDS ETHICAL CONSUMPTION
(Doctoral dissertation, President University).
INTRODUCTION
Tesco is a multinational merchandise and groceries retailer. It belongs to retail
industry. Headquarter of company is located in England, UK. It offers products at
different areas such as Ireland, India, Poland etc. In year 2017, Tesco has nearly 3500
stores and more than 310,000 colleagues. The product mix of Tesco is as follows -