Tesco's Corn Flakes: Marketing Mix Analysis - Report on UK Market

This report provides a marketing mix analysis of Tesco's Corn Flakes, a popular breakfast cereal in the UK market. It begins by defining the product and highlighting its key features, including its availability in various flavors and sizes. The report then provides an overview of Tesco, emphasizing its global presence and historical background. The analysis focuses on how Tesco's Corn Flakes aligns with the marketing mix, particularly the 'product' element. It discusses the manufacturing process, emphasizing the importance of toasting the corn flakes. The report concludes by underlining the importance of the 'product' aspect within the marketing mix and how it addresses market needs effectively. The report is valuable for understanding how a product is positioned within the market and the role of the marketing mix in its success.

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Poster
Marketing mix is the tool that includes
certain factors that can be controlled by
firms for the purpose of purchasing its
offerings. The poster is based on Tesco
which is multinational grocery store and
general merchandise retailer in United
Kingdom. The product is the one of P’s of
marketing mix which is defined as an item
that have potentials to meet desires and
needs of customer.
Overview of Company
Tesco is one of largest and most
popular entity in retail sector of UK. It has
more than 6800 outlets across the globe and
around 450000 employees works with it.
The enterprise was founded as group
of small market stalls in 1919 by Jack
Cohen. Further, it has expanded globally
and attained huge success in the competitive
world.
About the product
One of Tesco’s product that is more popular
in the market of UK is Corn Flakes. It is mostly
preferred offering of the company and it makes
breakfast of customers healthy and tasty. It is
available in different sizes and flavours. It is
breakfast cereal that is made through toasting corn
(maize) flakes.
Tesco’s Corn Flakes is usually served cold
with milk along with sugar. Along with this, the
flakes are also flavoured with malt, salt and
various successive commodities with additional
ingredients including honey & nut corn flakes,
sugar frosted flakes and so forth.
Corn flakes are produced in significant
quantities at different factories of the
Tesco. Toasting of flakes of corn is
essential processing step which dictates
attributes of final product along with
specific reference to consumer
acceptability.
The above poster concludes that product
is one of important P’s of marketing mix
as it meets needs of market promptly.
Every product has certain characteristics
that distinguish it from rivals.