Faculty of Design, Media & Management: Tesco Marketing Mix Report

This report provides an analysis of the Tesco marketing mix, focusing on its product strategy. The report begins with an introduction to Tesco, including its history, business operations, and its position in the retail industry. It then explores the core elements of the marketing mix, specifically the product mix, detailing the diverse range of products offered by Tesco, including groceries, clothing, electronics, and financial services. The report also highlights the various brands under which Tesco operates, such as F&F clothing and Tesco Value, demonstrating how Tesco caters to different customer segments. The report uses references to support its arguments and concludes by summarizing the impact of the marketing mix on the business performance. This report aims to provide a comprehensive understanding of Tesco's marketing strategies. The report also contains references to support the analysis. This assignment is available on Desklib, a platform offering AI-based study tools.

Marketing Mix
The organization caters to the need and demands of the customers.
It offers products under different brands in almost every type of
product line. It has own products also. Brands own by Tesco are F & F
clothing, Tesco Value, Everyday Value, Tesco Lotus etc. Tesco Stores
Ltd. Offers different types of products like kid’s items, appliances,
electronics, beverages, music and movies etc.
INTRODUCTION
Tesco belongs to retail industry. It was founded in year 1919
by Jack Cohen. It offers various products through a chain of
superstore, supermarket, hypermarket etc. Headquarter of company
is located in England, UK.
MARKETING MIX
It refers to all those factors and forces that can be
controlled by the business to influence the buyers to buy the
products. There are various elements of marketing mix such as
product, price, place and promotion etc. The product mix of Tesco is
as follows -
Product mix:
It is also known as product assortment which means that
the completed range of goods that are offered for sale by a particular
organization. Tesco offers a wide range of products under different
categories such as stationery, food, clothing, financial services,
electronics, cosmetics, clothing etc.
CONCLUSION
It has been concluded that marketing mix helps companies
to determine the suitability of the good or service for target segment
of buyers. Tesco offers a large variety of products under different
categories with different brand names. It helps to satisfy every
possible requirements of clients.
REFERENCES
Books and Journals -
Ibrahim, A.A., and et.al, 2017. Customers Desires on Marketing Mix and It’s Impacts on Tesco (Malaysia). International Sciences of
Management Journal. 1(1).
Sulaiman, J.A., 2016. THE INFLUENCE OF MARKETING MIX 4A AND HEALTH CONCIOUSNESS TOWARDS ETHICAL CONSUMPTION (Doctoral
dissertation, President University).