Analysis of Work Boots Marketing Mix, Course Name, Date, University

This report analyzes the marketing mix of a new work boots product, focusing on its product, pricing, promotion, and placement strategies. The product features multiple colors and targets the unisex market, with a premium price point of $69.95 plus $14 for shipping. The report highlights the pricing strategy, comparing it to competitors and suggesting adjustments. It also assesses the promotional efforts, particularly social media marketing, and recommends improvements. Finally, it addresses the placement strategy, suggesting a combination of online retail, direct sales, and collaborations with local wholesalers to reach a global market. The report emphasizes the importance of a comprehensive marketing approach to maximize the product's success.

Current marketing mix
Product
BizOps is offering a new range footwear which is work boots. The features of the footwear are:
 Stylish
 Multiple coloured – purple, blue buckskin, black and tan
 Unisex
 Premium price
Price
The price o the product has been charged $69.95 with $14 for postage and handling. The pricing
of the product is little high for the general people in the global market. The price of the work boots
of unisex category is approximately $43 and in the global market. Therefore the pricing strategy of
the competitor company is better which will attract more customers to the competitor company.
Promotions
The company being the online retail company with the customers from all over the world, the
internet is the only source for the promotion of the product. However, the social media marketing
of the company is poor than the other competitor companies operating in the same industry. As
most of the people are technologies based and users of social media, the company must ensure
the effective social media marketing of the new launched product.
Placement
The company must use the two way marketing to reach the wholesaler as well as the retail
customer of the company. In addition, the company must use its own retail stores for the effective
placement of the product and for the global market; the company must collaborate with the local
wholesaler.
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Document date: August 2015
[BSBMKG414Undertake marketing activities]..................................................................................................
[student name].......................................................... [id].................................... [date]..................