Effective Integration of Promotional Mix for Morocco and Egypt

This report examines the application of an integrated promotional mix for the travel and tourism sector, specifically focusing on Morocco and Egypt. It suggests that Thomas Cook can leverage both online and offline marketing channels, including e-brochures, print, radio, and television advertisements, alongside social media platforms like Facebook and Twitter, to enhance customer engagement. The report also highlights the use of sales promotion techniques such as discounts and special offers. It emphasizes the importance of addressing safety concerns, particularly in light of recent events, and the need for effective promotional programs to attract customers. The conclusion reiterates the value of promotional strategies in the modern tourism landscape, underscoring the significance of adapting to current customer behaviors and preferences for successful marketing outcomes.

In the early age,
cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century Christopher Columbus
sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of tourism industry(Cave and
Brown 2012).Early tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is
to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era
Marketing in Travel and Tourism
(Effective Integration of Promotional mix for Morocco and Egypt)
)
Introduction
An integrated promotional tool can be used by
Thomas cook in order to attract large number of
customers. As firm is preparing or planning for a
summer plan in morocco and Egypt so firm need
a large number of communication tools to
influence customers to buy its packages.
Integrated promotional campaign
In order to increase the customers traffic towards the
destination of Morocco and Egypt Thomas cook can use an
integrated promotional mix. Online and offline marketing both
can be used by the firm. Firm can use e brochures on its
various sites. Along with this advertisement on newspaper,
radio and television can be done by the firm. Social sites like
Facebook and twitter can be used by the company. Various
sales promotion techniques like discounts, contents and
special offers on sale can be used by Thomas cook to boost up
its sales.
Conclusion
In order to maintain the flow of
customers Thomas cook need to give
emphasis on the safety of the customers.
As terrorist attacks art the Egypt create a
threat in the mind of the customers so
this should be considering by the firm.
After that only promotional programs
will generate good results for the
company.
Today large number of individuals use various social sites and
platforms and in this situation online and internet marketing can
proof beneficial to the firm. This will attract large number of
customers towards the Morocco and Egypt. For succession of the
plan, Thomas cook can use or advertise on radio, television and
can use other promotional tools.
Elements of promotion program