Social Media Impact: A Presentation on Morrison Supermarket

This presentation examines Wm Morrison Supermarket Plc's social media strategy, focusing on its impact on the business. The presentation begins with an introduction to the company, its industry, and key products. It then delves into how social media reflects the audience, the response of the audience, and potential problems caused by over-reliance on social media. The presentation explores opportunities for using social media, the importance of clear communication, and whether the writer should be a part of the story. It concludes with a discussion of feedback mechanisms and a summary of the impact of social media on Morrison's success. The presentation also includes references to relevant academic research.