Marketing Strategy: PESTLE and SWOT Analysis for Nando's Restaurant

This presentation provides a comprehensive analysis of Nando's, a restaurant chain founded in South Africa, focusing on its marketing strategies within the UK market. It begins with an introduction to Nando's, followed by a PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors impacting the company's operations. The presentation then delves into a SWOT analysis, evaluating Nando's internal strengths and weaknesses, as well as external opportunities and threats. The analysis highlights the company's strong brand reputation, marketing expertise, and strategic location, while also addressing weaknesses such as higher prices and competition. Opportunities for expansion and threats from price wars and currency fluctuations are also discussed. The presentation concludes by summarizing the key findings from both analyses, emphasizing their role in enhancing Nando's performance and productivity. References to relevant academic sources are also included.

PRESENTATION
NANDOS

Content
• Introduction
• PESTLE Analysis
• SWOT Analysis
• Conclusion
• References

Introduction
NANDO's is a restaurant that is
situated in South Africa and
founded in Johannesburg in 1987
and formed by two friends Robert
Brozin and Fernando Duarte.

PESTLE Analysis
This is an analysis that defines
the macro-environmental
factors which have direct
and indirect impact on the
success of the company.

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Political: It is a factor that shows the different rules and policies of the
government as like inflation rate, taxation rate, tariffs, foreign trade
policy, labour and environmental law and trade restrictions. As UK
is very much stable and balanced country that helps the companies
to measure the growth and success.

SWOT Analysis
It is an analysis that defines the
internal factors that have an direct
impact on the performance of the
company. Thus to measure its
internal strength and weaknesses
and external opportunities or threats
for that nando's performs

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Strength: It is the ability of the company that helps the company to
measure the success as Nando's has high reputation as it is one of
the most leading brand of UK. They are expertise in marketing as
they have a lot of experience that helps them to achieve the target
in an effective manner. Nando's is located on those places that are
highly known for the maximum traffic thus it create more easiness
to get in contact with the company.

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Weaknesses: It is the factor that shows the loopholes of the company
or those areas that has negative impact on the performance of the
company. The major weaknesses of Nando's is that there prices are
quite higher as compared to there competitors as Dennys, Texas
Roadhouse, Shake Shack etc. There is a huge competition thus price
war will be start that reduces the profit share of the company.

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Opportunities: It is a factor that prevent the company and present
different path to measure the long time success and development.
Nando's has different opportunities as they have the large amount of
varieties of different foods that lure the customers. They also
expand their business on an international level thus they are the part
of large market share. Nando's operated on larger scale and have
more plan to expand their business even more.

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Threat: It is a factor that has negative impact on the performance of
the company as it is the biggest danger for the growth of the
company. There are a lot of competition in the market with that
companies faces price war that affects the sale and profit of the
company. The fluctuation in foreign currency has an negative
impact on the growth and development of the company.

Conclusion
It has been concluded from the above PPT that internal and external
factors that affects the growth and development of the company. For
that Nando's applied SWOT and PESTLE analysis about the
different factor to enhance the performance and productivity of the
company.

References
Abdel-Basset, M. and et. al., 2018. An extension of neutrosophic
AHP–SWOT analysis for strategic planning and decision-
making. Symmetry. 10(4). p.116.
Christodoulou, A. and Cullinane, K., 2019. Identifying the Main
Opportunities and Challenges from the Implementation of a Port
Energy Management System: A SWOT/PESTLE Analysis.
Sustainability. 11(21). p.6046.
Niranjanamurthy, M. and et. al., 2019. Analysis of blockchain
technology: pros, cons and SWOT. Cluster Computing. 22(6).
pp.14743-14757.