Marketing, Sales, and Negotiation Skills: M&S Case Study Report

This report provides a comprehensive analysis of marketing, sales, and negotiation skills within the context of Marks & Spencer (M&S). It begins by defining the role of marketing in achieving organizational objectives, focusing on customer engagement, market analysis, and competitive advantage. The main body then delves into evaluating factors impacting business performance through PESTLE and SWOT analyses, examining political, economic, social, technological, environmental, and legal factors, as well as M&S's strengths, weaknesses, opportunities, and threats. The report continues by determining the marketing mix (product, price, place, promotion, people, process, and physical evidence) for M&S, evaluating the effectiveness of each element. Finally, it reflects on the sales and negotiation skills of the chosen organization, emphasizing the importance of building customer relationships, active listening, and analyzing customer touchpoints. The conclusion summarizes the key findings and offers recommendations for improving M&S's marketing strategies, particularly within the marketing mix framework, to enhance product offerings, pricing strategies, promotional efforts, distribution channels, employee incentives, and product quality. The report highlights the importance of adaptation to changing consumer demands and environmental concerns.