Marketing Mix Strategies of Nestle and Cadbury: A Detailed Report

This report provides a comprehensive analysis of the marketing mix strategies employed by Nestle and Cadbury, two major players in the confectionery industry. The report begins with an introduction to the marketing mix and its application in achieving marketing objectives. It then delves into the 7 Ps of the marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence), comparing the approaches of Nestle and Cadbury for each element. The analysis highlights how each company utilizes these elements to meet customer needs, increase demand, and effectively utilize resources. The report concludes with a summary of the findings and references relevant academic sources.

MARKETING
ESSENTIAL

Content
▸ Introduction
▸ Application of marketing mix
▸ 7p’s of marketing mix
▸ Conclusion
▸ References
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Introduction
Marketing mix is a tool used by the company to
achieve their marketing objectives, also to promote
its product in the marketplace. It is set of actions or
plan that needed to be carried out in order to
promote a particular brand. Marketing mix model
was published by E. Jerome McCarthy in 1960. In
this presentation, the 7P's in context to the chosen
firm is highlighted.
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Applications of marketing mix
▸ Effective use of resources: Marketing mix helps in
effective use of the resources available in the
organisation, it helps in bringing cost effectiveness in
the company. The marketing manger makes sure that
there is effective utilisation of resources available so
that goals and objectives of the firm can be achieved
effectively.
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▸ Increasing demand: -Proper utilisation of the marketing
mix in an organisation helps in attracting wide number of
customers and promote sales of the company which in turn
increases demand for the product and services.
▸ Balanced execution: the marketing mix play an important
role in keeping the company on the right track also
maintaining a balanced approach in the organisation.
Marketing mix also influences the decision making in the
organisation.
CONTINUE
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7 Ps of marketing mix
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Marketing mix Nestle Cadbury
Product Product refers to the items that
are sold by the company to
satisfy customers needs. It is
important to meet customers
needs and wants. Nestle offers
wide range of products to their
customers. Top brands are
Maggie, Nestea, Nescafe, Kit
Kat and so on.
Cadbury offers variety of
products, some of the chocolate
business are Dairy Milk,
Bournville, Five start, Perks,
Eclairs. Cadbury leads the
chocolates industry other
products of company includes
candy, gum brands and drinking
products.

CONTD..
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Price Price is described as the value
or amount customer pays in
order to purchase the product.
It is the value that customer
needs to pay in exchange of
the product. The price of
nestle products upon the
market of each products. The
price of nestle chocolate
segment is almost similar to
the price of Cadbury products.
The price depends upon the
kind of product offered by the
company, the cadbury dairy
milk offers products at
affordable prices. Company
offers varieties in chocolate
segment and pricing of each is
different based of the customer
segment.

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Place Place is the where the product
is manufactured or sold. It is
the identity of the company
where they carry out their
production and manufacturing
activities. Nestle has chosen
supermarkets and mostly malls
and stores to display its
products. Distribution includes
mostly urban areas.
The target distribution area of
company includes both urban
as well as town areas, the
distribution of cadbury in rural
area is not so strong because of
the less demand. The product
is distributed in more than 200
countries.

CONTD..
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Promotion Promotion is the process of
using various strategies to
make consumer aware of the
product and services and
increasing sales of the
company. The company uses
TVC's and ATL marketing
strategies, inj order to attract
their customers and increase
their profitability, it also
presents through online.
The company uses different
promotion strategies for each
of its products. The company
uses a both ATL and BTL
marketing to attracts its
customer and increase there
profitability and brand image.

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People The people of the organisation
plays a very important role.
Company hires right people for
the right job also provides
various training to their
employees in order to motivate
them, also so that they can
handle their customers
effectively and increase
profitability of company.
The company follows various
strategies to motivate their
employees by providing them
necessary training and giving
them various performance
appraisal.

CONTD..
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Process Process is refers to the series
of actions taken in order to
deliver products and services
effectively to their customers.
The company is using
advanced technology to satisfy
their customers needs and
wants.
Cadbury is one of the second
largest confectionery brand in
the word. Company is using
various advance strategies in
order to satisfy their customers
needs.

CONTD..
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Physical Evidence The physical evidence is the
place of where the product is
packaged, branded. In case of
nestle the product is presented
in a unique way that it
attracted wide number of
customers.
The company acts as a
physical evidence for the
organisation. The company
sells variety of latest product
and services.