This project outlines a comprehensive marketing plan for a Money Manager application, addressing key stages of new product development. It begins with idea generation and screening, followed by concept development and testing, market research (qualitative and quantitative), and the definition of SMART goals. The product itself is an expense tracker app, with a penetration pricing strategy and a direct distribution channel leveraging digital platforms like social media. The plan details promotional strategies, including digital marketing through social media and blogs, and proposes methods for measuring results via surveys. A contingency plan addresses potential issues like employee quality. The project also includes a business memo that focuses on identifying the target market for the Money Manager app, considering demographic, geographic, psychographic, and behavioral characteristics. Furthermore, the plan discusses pricing and distribution strategies for the application, emphasizing the use of digital platforms. The plan also explores the environmental factors affecting the product launch and includes a discussion on the new product development process, covering aspects such as product attributes, benefits, and business analysis. The project concludes with a discussion on commercialization and references relevant literature.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
