Marketing Case Study: In-depth Analysis of Nguyen Kim Shopping Center

This case study provides an in-depth analysis of Nguyen Kim Shopping Center's marketing strategies. It begins with an introduction to the company, its vision, mission, and product offerings. The study explores various marketing concepts such as production, product, selling, marketing, relational, and societal marketing, and then examines how Nguyen Kim applies these concepts, particularly the marketing and relational approaches. The analysis covers Nguyen Kim's product range, pricing policies, distribution channels (place), and promotional activities. It also details their approach to personnel, presentation, and e-commerce strategies, including personalization and data collection. The report concludes by highlighting Nguyen Kim's commitment to customer satisfaction and its adaptation to current and future marketing trends.