Marketing Plan Report: Sales Strategy, Objectives, and Tactics

This report outlines a comprehensive marketing plan, focusing on sales strategies, objectives, and tactics. It begins with a visionary statement and sets sales goals, followed by recommended tactics utilizing internal marketing experts, IT applications, and data analysis to understand market gaps. The report identifies key performance indicators (KPIs) and defines the target audience, including households, businesses, and niche markets. It highlights product features and benefits, such as health-conscious ingredients and unique properties, while comparing the product to competitors. The report specifies sales event timings across online channels, physical stores, and special events. Finally, it recommends a communication style for the sales force, including purchase confirmations, delivery updates, and customer service strategies. References from various marketing texts are also provided to support the analysis.

Marketing plan
Name of the student
Name of the university
Author’s note

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Visionary Statement
We aim for making a
major proportion of the
consumer market
satisfied by delivering
them the end product
that they desire. 2

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Sales force's objectives / goals that
compliments the marketing plan
- We aim to care for the health aspect of the society.
- We eliminate the use of any harmful chemicals, and
ingredients within the spices.
- We aim to maintain a satisfactory amount of the loyal
consumers proportion.

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Recommended sales tactics to meet the sales
objectives
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The tactic would be to make use of the marketing experts
form the internal organisation, and that of the professional
that will be hired on an contract basis.
On the other hand, the use of the IT applications along with
that of the computer technology will be undertaken in order
to obtain the report analysis that will help in the better
understanding of the gaps and areas of default that exists.

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Suggested metrics that will evaluate
success in meeting objectives
- The use of the statistical metrics.
- Transparent, and clear objective to be implemented.
- Efficiency.
- Quality.
- Accuracy.
- The change management system.

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Who: Target buyer overview
- The household sector.
- The business sector.
- The retail sector.
- The niche markets.
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What: Key selling features and benefits
Features:
It is health conscious, made of 100%
organic herbs, Use of ancient herbs
that has the potential to sustain for a
longer period of time irrespective of
any temperature.
Benefits:
Improve in metabolism, Increase in
blood circulation, Improvement in the
hormonal circulation, Enriched in
Vitamin B,C, and E.
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Why: Highlight comparison to competitive products
- Durability.
- Does not rely upon the room
temperatures suitable with that
of any kind of temperatures.
- Price is low in comparison to
the substitute products.
- Quality of the product is high
in comparison to the substitute
products as we make use of the
ingredients obtained from the
organic firms. 8

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When: Timing of sales events
Online channels:
At any point of time. Since the online
platform has the potential to
communicate at any point of time
irrespective of geographical gap.
Physical stores:
During the corporate working hours.
Specially on the weekends it is mandatory.
Special events:
Occasional events such as the event fair,
trade shows, celebrity endorsements, and
much more will be undertaken.
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Recommended communication style the sales
force should use for the product launch with
customers
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- Purchase confirmation.
- Delivery status updates.
- Loyalty programme membership.
- Offer omni-channel customer service.
- Upselling and cross-selling.

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References
Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of marketing. Pearson Australia.
Bang, V. V., Joshi, S. L., & Singh, M. C. (2016). Marketing strategy in emerging markets: a conceptual framework.
Journal of Strategic Marketing, 24(2), 104-117.
Blakeman, R. (2018). Integrated marketing communication: creative strategy from idea to implementation. Rowman &
Littlefield.
Brennan, R. (2014). Business-to-business marketing (pp. 83-86). Springer New York.
Gillespie, K., & Riddle, L. (2015). Global marketing. Routledge.
Lovelock, C., & Patterson, P. (2015). Services marketing. Pearson Australia.
Parente, D., & Strausbaugh-Hutchinson, K. (2014). Advertising campaign strategy: A guide to marketing communication
plans. Cengage Learning.
Proctor, T. (2014). Strategic marketing: an introduction. Routledge.
Rowley, J. (2016). Information marketing. Routledge.
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