Marketing Objectives and Promotion Plan for Higher Education Report

This report examines the critical factors influencing the quality and delivery of higher education services, drawing from current literature and reflecting on the challenges faced by institutions. It identifies five key factors: program variety, operational effectiveness, faculty expertise, facilities, and pedagogy. The report then transitions into a comprehensive marketing promotion plan designed for a higher education institution in 2020. This plan includes specific marketing communication objectives aimed at addressing the identified factors, detailing promotional mix elements such as personal selling, sales promotion, and public relations. The report outlines criteria for measuring the success of these objectives, along with a proposed timeline and budget for implementation. Finally, it emphasizes the importance of adapting to contemporary demands to ensure the institution's success in attracting and retaining students, focusing on marketing mix strategies and the achievement of its objectives.